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National VP Coffee Services

afvusa.com Logo

American Food & Vending

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Location:
United States, Liverpool

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Category:
Sales

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Contract Type:
Not provided

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Salary:

150000.00 USD / Year
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Job Description:

American Food & Vending is seeking a dynamic leader with a passion for coffee and a knack for driving sales. As an experienced and motivated National VP of Coffee Services, you will lead our office coffee sales team in achieving ambitious targets and expanding our market presence across the country. This role involves developing and implementing sales strategies, building and nurturing client relationships, and leading a team of sales professionals to drive revenue growth and market share.

Job Responsibility:

  • Develop and present comprehensive sales strategies to achieve national sales goals and objectives and expand market reach
  • Analyze market trends and competitor activities to identify opportunities and threats including forward buys
  • Collaborate with the marketing team to create effective promotional campaigns and sales materials
  • Prepare and manage the annual sales budget, ensuring optimal allocation of resources
  • Collaborate and inspire a team of regional sales managers and representatives to achieve sales targets
  • Conduct regular performance reviews and provide coaching, feedback and training opportunities to enhance team skills and productivity
  • Build and maintain strong relationships with key clients and stakeholders, addressing issues or concerns promptly and effectively
  • Negotiate and finalize contracts, ensuring mutually beneficial terms and conditions
  • Prepare and present regular sales reports to senior management, highlighting achievements and challenges
  • Utilize CRM software and other tools to maintain accurate records of sales activities and client interactions
  • Implement corrective actions and strategies to address any deviations from sales targets
  • Collaborate with the product development team to introduce new and innovative coffee solutions for office environments
  • Attend industry events, trade shows, and conferences to network and promote our brand
  • Partner with strategic vendors to ensure competitive pricing and identify emerging trends
  • Identify and evaluate pricing trends in order to develop effective pricing strategies

Requirements:

  • Bachelor’s degree in Business Administration, Marketing, or a related field
  • MBA preferred
  • Minimum of 7-10 years of experience in sales and/or operations management at a high level, preferably in the coffee or beverage industry
  • Proven track record of go to market strategies achieving and exceeding revenue targets
  • Proven leadership and team management capabilities, with a demonstrated ability to collaborate effectively across all departments within the organization
  • Excellent communication, negotiation, and presentation skills
  • Analytical mindset with the ability to interpret sales data and market trends
  • Proficiency in CRM software and Microsoft Office Suite
  • Ability to travel nationally 50-75% of the time as required
What we offer:
  • Weekly pay
  • 401K with company match
  • Employee Assistance Program
  • Eligible employees offered Medical, Prescription, Dental, and Vision Plans, FSA/HSA
  • Ongoing training and development programs
  • Bonus Programs for eligible positions

Additional Information:

Job Posted:
December 17, 2025

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