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National Sales Manager – Off Trade (New Business) | Premium RTD Drinks. A high-growth, premium RTD drinks business is scaling fast across the UK – with one standout brand driving serious momentum across grocery and convenience. Already delivering significant revenue and targeting rapid year-on-year growth, this is a business built on pace, ambition, and results. With major investment behind them and clear leadership vision, they’re now hiring commercially aggressive talent to unlock national retail distribution.
Job Responsibility:
Winning new listings with major grocery retailers, symbol groups, and convenience chains
Leveraging existing buyer relationships to accelerate national distribution
Leading commercial negotiations across pricing, promotions, and activation
Driving top-line growth through high-impact account wins
Building a pipeline of opportunities across retail, wholesale, and route-to-market partners
Operating at pace in a highly autonomous, results-driven environment
Requirements:
Proven track record winning new business within grocery, convenience, or wholesale
Strong existing relationships with key retail buyers (critical)
Background within drinks (RTD, soft drinks, alcohol or adjacent categories preferred)
Highly commercial, target-driven and motivated by financial reward
Confident operating in a fast-paced, no-nonsense environment
Resilient, proactive and able to open doors quickly
What we offer:
Car allowance
Exceptional bonus structure (OTE up to £100k)
High-growth brand with aggressive UK expansion plans
Heavily funded, providing strong security for a challenger
Clear opportunity to make a visible commercial impact quickly
Flat structure, no politics – purely performance-led