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Are you a visionary leader with a passion for health and wellness? We are seeking an experienced and dynamic Head of Sales to lead and drive the comprehensive sales strategy for our nutraceutical portfolio. This is a pivotal role where you will manage and expand our business across General Trade, Modern Trade, E-commerce, and Retail channels, ensuring our products reach consumers effectively and efficiently.
Job Responsibility
Develop and execute a comprehensive sales strategy to achieve business growth and revenue targets
Lead and manage multi-channel sales operations, including General Trade (distributors, stockists, standalone stores), Modern Trade (key accounts, large format stores), and E-commerce platforms (marketplaces and D2C)
Oversee the sales team, including hiring, training, mentoring, and driving high-level performance across regions
Strengthen our distribution network and ensure deep market penetration across all geographies
Establish and maintain strong, collaborative relationships with key customers, distributors, and channel partners
Drive category growth for Pocari Sweat through effective product positioning and flawless execution
Collaborate closely with marketing and BTL teams to align sales strategies with company objectives, supporting product launches, promotions, and brand-building initiatives
Monitor market trends, competitor activity, and consumer insights to identify and capitalize on new business opportunities
Manage sales forecasting, budgeting, and profit/loss accountability
Ensure effective execution of trade schemes, visibility, and in-store activations
Analyze sales metrics to evaluate performance and provide regular reports/updates to senior management
Ensure full compliance with company policies, culture, and industry regulations
Requirements
Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred)
15+ years of experience in sales, with a strong background in nutraceuticals, FMCG, or the health & wellness industry
Proven experience in handling health drinks, hydration beverages, or similar product categories
Deep exposure and expertise in General Trade, Modern Trade, and E-commerce channels
Demonstrated success in leading large, multi-regional sales teams
Extensive understanding of distribution management and retail expansion strategies
Exceptional leadership, negotiation, and stakeholder management skills
A data-driven mindset with the analytical capabilities to solve complex problems and drive execution excellence