National Media Strategy & Planning Manager

• Lead the creative briefing process for assigned channels, ensuring timely asset development and alignment with media requirements
• Partner with creative teams and agencies to traffic ads and ensure proper setup across platforms
• Oversee campaign trafficking, QA, and launch for social, video, and programmatic channels
• Manage budget pacing, optimization, and reconciliations to ensure spend aligns with business goals
• Drive innovation by testing new ad formats, platforms, partnerships, and creative approaches
• Collaborate with Measurement and internal partners on tagging, tracking, and measurement frameworks
• Monitor campaign performance daily/weekly, providing optimization recommendations
• Manage relationships with publishers and vendors for premium placements (e.g., print, direct mail, sponsorships)
• Act as primary creative contact with agencies, ensuring consistency between creative assets and media strategies
• Showcase creative and innovation outcomes in quarterly business reviews
• Partner with Manager – National Media, Strategy & Planning to align campaign planning and funnel optimization

• Bachelor’s degree in Marketing, Advertising, Communications, or related field (Master’s a plus)
• 5–7 years of experience in digital and social media marketing, with emphasis on creative development and channel innovation
• Proven experience managing campaigns on Meta, TikTok, YouTube, Pinterest, and programmatic platforms
• Demonstrated ability to translate brand strategy into media creative briefs and asset requests
• Experience testing new formats, platforms, or ad products, and scaling successful innovations
• Familiarity with print and direct mail a plus
• Strong creative sensibility paired with data-driven decision making
• Excellent stakeholder management and agency partnership skills
• Comfortable presenting creative strategies, test results, and brand-building impact to senior leadership

Familiarity with print and direct mail a plus

• Bonus target range: 25-35%
• Generous benefits package including medical, dental, vision, life, disability
• A company culture that prioritizes internal development and professional growth
• Time off with pay
• 401(k) plan with a degree of employer matching
• Paid parental leave
• Wellness programs and product discounts