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In your capacity as National Field Activation Director, you will oversee the day-to-day business for the client’s spirit sampling and local market activation programming. You will lead a large agency team that manages and orchestrates programming in the field across the country, as well as provide oversight of independent contractors and vendors to ensure best-in-class programming for our client. This role will report to the SVP, Client Services, and be on the Agency Field Team.
Job Responsibility:
Provide direct oversight and management of the Regional Activation Manager team and Agency Field Team Coordinator
Serve as day-to-day point of contact for the client’s Field Marketing Director for all Field related activity
Champion the national Field team structure to standardize comms plan, ways of working, staffing, logistics and execution processes
Liaise with internal Client Services Sampling team and other key agency stakeholders
Oversee Field team operations including the development of third-party agency contracts
Assist with recruitment and training of Regional Activation Managers
Provide ongoing evaluation of Field processes and proactive recommendations for enhanced ways of working
Senior oversight of national programming performance and capacity across the regions and markets
Participate in annual agency planning process
Prepare presentation content for pertinent agency and client workshops
Travel to regions and markets to build relationships with Field team and client stakeholders as necessary
Requirements:
8+ years combined relative industry experience – Field Marketing, Mass Sampling Program, and Experiential Marketing agency roles
3+ years of supervisory experience remotely leading a hybrid team in geographically dispersed locations
Prior spirits experience with a strong understanding of legal compliance and supplier operations is mandatory
Must have strong emotional intelligence and sound judgement to navigate business challenges and people dynamics
Ability to hold internal and external teams accountable to ensure executional excellence
Ability to input and implement strategic decisions – long and short term
Self-starter, strategic thinker, proactive problem solver, and solution oriented
Exceptional communication/organizational skills with a keen eye for detail
Proficient in Microsoft Excel, PowerPoint, Word, and Outlook
Have strong written, verbal, and public speaking skills
Strong budget management skills
Ability to travel to NYC HQ and nationally to regional markets as necessary
Nice to have:
Experience with project management systems (i.e. Monday.com) a plus
What we offer:
Competitive compensation
Comprehensive benefits including medical, vision, dental, and wellness programs
Generous PTO, including vacation, holidays, and wellness days
Professional growth opportunities in a dynamic, creative environment
A collaborative, inclusive workplace that values people as much as the work we create