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National Field Activation Director

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SoHo Experiential

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

125000.00 - 145000.00 USD / Year

Job Description:

In your capacity as National Field Activation Director, you will oversee the day-to-day business for the client’s spirit sampling and local market activation programming. You will lead a large agency team that manages and orchestrates programming in the field across the country, as well as provide oversight of independent contractors and vendors to ensure best-in-class programming for our client. This role will report to the SVP, Client Services, and be on the Agency Field Team.

Job Responsibility:

  • Provide direct oversight and management of the Regional Activation Manager team and Agency Field Team Coordinator
  • Serve as day-to-day point of contact for the client’s Field Marketing Director for all Field related activity
  • Champion the national Field team structure to standardize comms plan, ways of working, staffing, logistics and execution processes
  • Liaise with internal Client Services Sampling team and other key agency stakeholders
  • Oversee Field team operations including the development of third-party agency contracts
  • Assist with recruitment and training of Regional Activation Managers
  • Provide ongoing evaluation of Field processes and proactive recommendations for enhanced ways of working
  • Senior oversight of national programming performance and capacity across the regions and markets
  • Participate in annual agency planning process
  • Prepare presentation content for pertinent agency and client workshops
  • Travel to regions and markets to build relationships with Field team and client stakeholders as necessary

Requirements:

  • 8+ years combined relative industry experience – Field Marketing, Mass Sampling Program, and Experiential Marketing agency roles
  • 3+ years of supervisory experience remotely leading a hybrid team in geographically dispersed locations
  • Prior spirits experience with a strong understanding of legal compliance and supplier operations is mandatory
  • Must have strong emotional intelligence and sound judgement to navigate business challenges and people dynamics
  • Ability to hold internal and external teams accountable to ensure executional excellence
  • Ability to input and implement strategic decisions – long and short term
  • Self-starter, strategic thinker, proactive problem solver, and solution oriented
  • Exceptional communication/organizational skills with a keen eye for detail
  • Proficient in Microsoft Excel, PowerPoint, Word, and Outlook
  • Have strong written, verbal, and public speaking skills
  • Strong budget management skills
  • Ability to travel to NYC HQ and nationally to regional markets as necessary

Nice to have:

Experience with project management systems (i.e. Monday.com) a plus

What we offer:
  • Competitive compensation
  • Comprehensive benefits including medical, vision, dental, and wellness programs
  • Generous PTO, including vacation, holidays, and wellness days
  • Professional growth opportunities in a dynamic, creative environment
  • A collaborative, inclusive workplace that values people as much as the work we create

Additional Information:

Job Posted:
February 14, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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