National Account Manager Job at apetito UK

National Account Manager

apetito UK

Location:
United Kingdom

Category:
Sales

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Apetito provides meals to over 20,000 children in 200+ education settings, and we’re entering an exciting new phase of growth. To support this, we’re recruiting a National Account Manager on a maternity cover contract (with potential to become permanent). This senior role will focus on securing large-scale national accounts across the UK, leading major tender submissions and driving new business outside of tenders. Working closely with the General Manager and a team of ten Regional Key Account Managers, you’ll help shape our sales strategy and contribute to our goal of reaching £25m+ annual turnover. This is a national role involving regular travel and occasional overnight stays. It’s a rare opportunity to make a significant impact and help Revolutionise School Catering.

Job Responsibility:

Develop and deliver the National Accounts strategy for the Education Division, aligned to the overall divisional growth objectives
Attend SLT (Senior Leadership Team) meetings to present your strategies when required
Identify, develop and secure large-scale business within the Education sector
Lead the management and submission of major tenders, working closely with internal Senior Bidwriter to produce compelling, commercially robust proposals
Build and maintain strategic relationships with key decision-makers, including at C-Suite level within target organisations
Contribute to divisional sales strategy, providing insight, expertise, and challenge to shape future plans
Collaborate with Business Managers, Marketing, and Operations to ensure alignment and excellence in execution across all customer touchpoints
Deliver in-year revenue target of £500k+, equivalent to one group of approximately 15 schools trading for a full year
Provide regular reporting and forecasting to the General Manager, ensuring performance visibility and accountability
Champion Apetito’s mission to Revolutionise School Catering, ensuring this ethos is reflected in every customer engagement

Requirements:

Significant B2B commercial sales experience
Track record of achieving sales targets
Ability to think strategically and develop and execute plans accurately
Excellent communication and presentation skills- ability to win engagement, trust and influence
Negotiating at Board level and closing large business in the £000,000s+
Growth mindset – ambitious, proactive, and driven to exceed targets
Authentic relationship builder – able to connect with stakeholders from kitchen to boardroom
Strategic thinker – able to balance long-term vision with short-term delivery
Collaborative leader – works effectively across functions to drive shared success
Passionate ambassador for the Apetito brand and values
Must hold a valid UK driving licence
Due to the nature of this role an Enhanced DBS Check will be required

Nice to have:

Experience leading or contributing to large public-sector tender submissions
Experience within Education or Catering
Knowledge of the UK Education catering landscape
Understanding of contract and pricing structures within multi-site operations

What we offer:

Competitive salary – accredited Living Wage employer
Company car
25 days holiday per year, plus bank holidays
Option to purchase up to 5 additional days holiday per year
Generous annual bonus scheme
Pension scheme - employer matched contributions up to 5%
Life assurance scheme worth 2x annual salary
Subsidised canteen (remove for roles not based at head office)
Free turkey or voucher at Christmas
Access to employee benefits including Perkbox with salary sacrifice options and retail discounts

Additional Information:

Job Posted:
April 05, 2026

Expiration:
April 07, 2026

Employment Type:

Fulltime

Work Type:

Remote work

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