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The National Account Manager is responsible for overseeing and developing strategic relationships with major and mass retail, FMCG and wholesale accounts in the board game sector. This role drives revenue growth, profit, product distribution, and promotional effectiveness by managing key accounts at a national level, ensuring the achievement of sales targets, and optimizing business performance through data-driven decision-making and collaborative planning.
Job Responsibility:
Develop and implement tailored business plans for major accounts, focusing on revenue, growth, product presentation and distribution, pricing, and promotion
Build and nurture strong, long-term relationships with key buyers, category managers, and stakeholders at major accounts, acting as the primary point of contact for all board game product lines
Negotiate pricing, promotional terms, and joint business plans to ensure mutual success and maximize both revenue and brand presence
Drive and execute account strategy, including annual business and target plans and range reviews
Analyze sales data, market trends, and category performance to identify opportunities, risks, and deliver actionable insights for business growth
Collaborate cross-functionally with management, marketing, warehouse and logistic, and buying teams to ensure the timely and effective launch delivery and promotion of new and existing board game titles
Manage and monitor sales forecasts, trade spend, promotional programs, and customer claims, ensuring accurate reporting and budget compliance
Identify and develop new business opportunities within existing and prospective accounts, expanding the reach of the board game portfolio
Represent the company at trade shows, industry events, and customer meetings, delivering compelling presentations and proposals tailored to the board games market
Stay abreast of industry trends, consumer preferences, and emerging channels in the tabletop gaming space to inform account strategies and product recommendations
Requirements:
Demonstrated experience (3-5 years+) in national account management, preferably within the FMCG, toys, or board games industry
Strong analytical skills, with the ability to interpret sales and market data relevant to board games
Demonstrated success in negotiating and delivering commercial outcomes with major accounts
Excellent communication, interpersonal, and relationship-building skills
Proficiency with Microsoft Office (Excel, PowerPoint, Word), CRM and sales analytics tools
Ability to manage multiple priorities in a fast-paced environment, with a proactive and results-driven approach
Nice to have:
experience within retail and distribution channels specific to board games is not essential but a plus