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National Account Manager - Impulse

United Kingdom, St Albans · Job Posted June 14, 2026
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Job Description

National Account Manager – Convenience & Impulse St Albans – 4 days per week on-site Competitive salary + bonus + benefits I’m working with a £100m food brand looking to recruit a National Account Manager into their Impulse team, managing a portfolio of key customers across the Convenience channel, including Booker, Spar and Forecourts. Operating in a big on trend category, as a category leader this is a great opportunity. This is a brilliant opportunity for an existing NAM or strong Key Account Manager who wants to take ownership of an exciting channel within a fast-moving, brand-led FMCG business. You’ll be responsible for day-to-day customer management, building joint business plans, delivering promotional activity, and supporting the wider Impulse team in achieving their annual plans. The role is hands-on, commercially focused, and will involve working closely with customers and internal teams to drive availability, visibility, distribution, and growth.

Job Responsibility

  • Manage a portfolio of Convenience customers including Booker, Spar and Forecourts
  • Own budget planning, P&L, range review proposals and joint business plans
  • Support new line listings and deliver promotional plans across the customer base
  • Work with supply chain to ensure all ranged stores have stock and gaps are quickly addressed
  • Use retailer systems to monitor performance, availability, compliance and promotional activity
  • Build strong relationships across buying, supply chain, formats, merchandising and promotional planning
  • Get out into store regularly to review activity, execution and competitor performance
  • Work closely with Category to optimise existing ranges and build sell-in stories for NPD
  • Partner with Shopper Marketing to agree media spend and activation strategy in line with brand plans
  • Collaborate cross-functionally with operations, finance, marketing, customer service and NPD

Requirements

  • Existing National Account Manager or Key Account Manager within FMCG
  • 2+ years’ account management experience dealing with FMCG buyers
  • Right to work in the UK without sponsorship
  • Educated to Bachelor’s degree level
  • Strong commercial understanding, including P&L, margin and promotional performance
  • Results-orientated and able to deliver account/channel targets
  • Strong selling skills with the ability to influence buyers and internal teams
  • Excellent organisation, written and verbal communication skills
  • A strong team player with a genuine passion for health, wellbeing and branded FMCG

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