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Quintessential Brands Group Logo Quintessential Brands Group · Sales

National Account Manager - Grocery

United Kingdom, London · Job Posted March 04, 2026
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Job Description

Lead growth across the UK’s biggest grocers. Join Quintessential Brands as National Account Manager, owning strategy, JBPs and P&L delivery across Sainsbury’s, Asda and Morrisons. As our National Account Manager – Grocery, you'll take commercial ownership of some of the UK's most influential grocery customers, Sainsbury's, Asda and Morrisons, alongside new business opportunities within the channel. This is a senior, high-impact role where you'll lead strategy, execution, and delivery across critical accounts for our UK Off-Trade business.

Job Responsibility

  • Own the end-to-end commercial strategy for Sainsbury's, Asda and Morrisons
  • Lead annual joint business planning processes aligned to both brand and retailer growth agendas
  • Develop and execute 3-year strategic account plans
  • Hold full P&L accountability, including revenue, margin, trade spend, and investment
  • Negotiate trading terms, promotional frameworks, and annual agreements
  • Identify and unlock distribution and range expansion opportunities across strategic and commercial brands
  • Deliver profitable top-line growth through pricing strategy, promotional optimisation, and mix management
  • Lead complex, high-value commercial negotiations at the senior buyer level
  • Optimise trade investment to ensure strong ROI
  • Drive forecast accuracy, demand planning, and availability
  • Monitor competitor activity, retailer strategy shifts, and market dynamics
  • Partner with Category & Insights to create compelling, insight-led selling stories
  • Influence retailer category strategy to unlock premiumisation and margin growth
  • Lead innovation, sell-in, and launch execution at scale
  • Develop retailer-exclusive propositions and seasonal activation plans
  • Ensure excellence across both physical and online retail environments
  • Act as the central commercial interface between retailers and internal teams
  • Lead cross-functional account teams to deliver Joint Business Plan commitments
  • Align brand, trade marketing, and activation with commercial objectives
  • Partner with Supply Chain to secure consistent availability
  • Provide clear performance reporting and strategic recommendations to senior leadership

Requirements

  • Proven experience managing Top 4 Grocery accounts
  • A strong track record of delivering profitable growth within major multiples
  • Experience owning joint business plans and negotiating trading terms
  • Deep understanding of P&L drivers, trade investment, and RGM principles
  • Advanced negotiation and influencing skills
  • Strategic thinking paired with disciplined execution
  • Strong category management and shopper marketing expertise
  • Financial literacy and comfort working with data, forecasts, and insight
  • Excellent collaboration skills across sales, marketing, finance, supply chain, and leadership teams
  • Strong Excel, PowerPoint, and forecasting capability (Salesforce experience advantageous)

Nice to have

A WSET qualification is advantageous where premium spirits are relevant

What we offer

  • Competitive salary and performance-related bonus
  • Company car or car allowance
  • Company pension scheme
  • 25 days holiday plus bank holidays
  • Staff product allowance and discounts
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