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Advocate Group Logo Advocate Group · Sales

National Account Manager - Grocers

United Kingdom, Newton-le-Willows · Job Posted June 30, 2026
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Job Description

We're proud to be exclusively partnering with Aimia Foods on a key hire within their Commercial division. The team behind well-known brands such as Drink Me Chai, Horlicks, Bubbleology, Shmoo and Galaxy Hot Chocolate, Aimia has been developing drinks loved by consumers across retail and foodservice for decades. We're proud to support their next phase of growth by connecting them with the talent that will help drive it forward. As part of continued growth within the Retail division, Aimia is now looking to appoint a National Account Manager to take ownership of Grocery accounts driving distribution, profitability and flawless in-store delivery. This is a hands-on, creator-executor role. You won't just build strategy, you'll deliver it.

Job Responsibility

  • Own and grow key accounts across Top 4/Grocery Accounts
  • Deliver revenue, margin and distribution targets in line with agreed budgets
  • Build and execute robust Joint Business Plans aligned to customer strategy
  • Identify and unlock growth through NPD, range extensions, pricing strategy and promotions
  • Lead annual forecasting, budget planning and weekly volume tracking
  • Negotiate cost prices and implement price increases confidently and commercially
  • Ensure flawless execution of listings, launches and promotional activity
  • Work cross-functionally with Marketing, Supply Chain, Finance and NPD to deliver best-in-class execution

Requirements

  • Proven National Account Management within Branded Drinks or Food
  • Ideally exposure to Discounters and Convenience but all Off Trade will be considered
  • Confident managing JBPs, pricing, forecasting and margin delivery
  • Detail-orientated and commercially agile
  • Proactive, organised and delivery-focused
  • Strong negotiator who builds collaborative, long-term customer partnerships
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