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Advocate Group Logo Advocate Group · Sales

National Account Manager - Foodservice

United Kingdom, Birmingham 55000.00 - 60000.00 GBP / Year · Job Posted February 01, 2026
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Job Description

We’re now hiring a National Account Manager to retain, manage and strategically develop the company’s Foodservice and OOH accounts. With a significant proportion of customers currently engaging with only part of the portfolio, the role focuses on broadening their range, strengthening multi-brand partnerships and increasing category visibility. You will identify trends, emerging opportunities and areas of untapped potential within each account, ensuring they are realised through thoughtful, long-term growth planning.

Job Responsibility

  • Retain, manage and develop Foodservice accounts across our trading areas
  • Identify upsell opportunities across the full portfolio
  • Seek to identify new retailers within the Foodservice channel
  • Understand each account’s needs, gaps and purchasing behaviour to grow share and drive incremental revenue
  • Build strong, strategic relationships with buyers and key stakeholders across top customers
  • Deliver compelling brand storytelling that elevates the extensive Tŷ Nant portfolio

Requirements

  • Proven experience managing national accounts within the drinks sector, with a strong understanding of how major customers buy, review and grow categories
  • A strong track record of strategic account development — broadening product ranges, increasing portfolio penetration and driving sustained year-on-year growth within existing customers
  • Commercially sharp, with excellent negotiation, forecasting and financial acumen, coupled with the ability to build trusted, long-term relationships at multiple stakeholder levels
  • A confident storyteller who can articulate premium brand values, influence customer perception and secure multi-brand opportunities across diverse account structures
  • Highly motivated by autonomy, responsibility and the opportunity to deliver measurable impact across high-value national accounts
  • Organised, analytical and forward-thinking, with the ability to identify trends, uncover untapped potential and translate insight into long-term, actionable growth plans
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