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Narrative and Brand Lead

United States, New York · Job Posted February 18, 2026
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Job Description

Valon is building the AI-native operating system for regulated finance, starting with mortgage servicing. Your job is to build and run Valon’s Narrative and External Brand Engine: a repeatable system that turns internal truth into external credibility, then distributes it through founder/company voice and trusted channels, so exceptional people across functions feel confident choosing Valon. This is not “employer branding” in the traditional sense. It’s credible persuasion at scale, built for conversion, not vibes.

Job Responsibility

  • Build the Reputation Engine (system > one-offs)
  • Create Valon’s messaging spine
  • Build a proof map and a living proof bank
  • Turn milestones into compounding credibility
  • Run founder + company voice with high taste
  • Operate a weekly founder input loop
  • Ship high-signal content across: founder POV posts, memo-style longform, talent density stories, technical/product deep dives
  • Build recruiting conversion assets (the “risk-kill” pack)
  • Create and iterate offer-stage assets
  • Partner with recruiting/RecOps to instrument outcomes and iterate fast
  • Distribution (in service of outcomes)
  • Build a lightweight distribution map
  • Drive earned/partner distribution
  • Keep focus on owned assets that move candidates already in-funnel, then amplify the best ones
  • Over time: compounding credibility that helps fundraising

Requirements

  • Can compress complexity into a credible narrative people repeat
  • Write founder voice at a high bar (specific, opinionated, true—never hypey)
  • Manufacture proof under constraints (can’t share everything, still make it feel real)
  • Have distribution instincts and the discipline to prioritize what moves conversion
  • Treat recruiting outcomes like product metrics (instrument → iterate)
  • Ship weekly. You don’t need perfect conditions.

Nice to have

  • Background-wise, we’re intentionally broad. You might come from: writing/editing with strong operating instincts
  • chief of staff / comms-heavy operator roles
  • recruiting leadership with exceptional persuasion + storytelling
  • product / growth / deployment strategist profiles with a comms spike
  • technical program/storytelling hybrids

What we offer

  • You’ll build a real system that compounds
  • You’ll work directly with founders/executives and make their time high-leverage
  • You’ll have clear, measurable impact on one of the most important company constraints: hiring
  • You’ll get to operate across the whole company—engineering, product, recruiting, leadership—turning real work into real credibility
  • You’ll be early enough to shape Valon’s external identity for years

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