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Valon is building the AI-native operating system for regulated finance, starting with mortgage servicing. Your job is to build and run Valon’s Narrative and External Brand Engine: a repeatable system that turns internal truth into external credibility, then distributes it through founder/company voice and trusted channels, so exceptional people across functions feel confident choosing Valon. This is not “employer branding” in the traditional sense. It’s credible persuasion at scale, built for conversion, not vibes.
Job Responsibility:
Build the Reputation Engine (system > one-offs)
Create Valon’s messaging spine
Build a proof map and a living proof bank
Turn milestones into compounding credibility
Run founder + company voice with high taste
Operate a weekly founder input loop
Ship high-signal content across: founder POV posts, memo-style longform, talent density stories, technical/product deep dives
Build recruiting conversion assets (the “risk-kill” pack)
Create and iterate offer-stage assets
Partner with recruiting/RecOps to instrument outcomes and iterate fast
Distribution (in service of outcomes)
Build a lightweight distribution map
Drive earned/partner distribution
Keep focus on owned assets that move candidates already in-funnel, then amplify the best ones
Over time: compounding credibility that helps fundraising
Requirements:
Can compress complexity into a credible narrative people repeat
Write founder voice at a high bar (specific, opinionated, true—never hypey)
Manufacture proof under constraints (can’t share everything, still make it feel real)
Have distribution instincts and the discipline to prioritize what moves conversion
Treat recruiting outcomes like product metrics (instrument → iterate)
Ship weekly. You don’t need perfect conditions.
Nice to have:
Background-wise, we’re intentionally broad. You might come from: writing/editing with strong operating instincts
chief of staff / comms-heavy operator roles
recruiting leadership with exceptional persuasion + storytelling
product / growth / deployment strategist profiles with a comms spike
technical program/storytelling hybrids
What we offer:
You’ll build a real system that compounds
You’ll work directly with founders/executives and make their time high-leverage
You’ll have clear, measurable impact on one of the most important company constraints: hiring
You’ll get to operate across the whole company—engineering, product, recruiting, leadership—turning real work into real credibility
You’ll be early enough to shape Valon’s external identity for years