Na Compute Category Management Representative Iv Job at Hewlett Packard Enterprise (All)

Job Description

The Category management function defines and manages the product offering, positioning, and pricing across the product life cycle of a given portfolio, guiding the direct/indirect sales teams on such product related dimensions. They are responsible to plan the business objective for a specific portfolio, and to achieve this plan through on going adjustments of the product related decisions. Acts as the lead expert in competition product knowledge in all dimensions (product knowledge, pricing, marketing, customer requirements). Communicates, briefs, supports direct and indirect sales force on product strategies. Defines advertising, and demand generation priorities at strategic and tactical levels in partnership with the Marketing function. Sales compensated role. Quota is an overlay. These jobs focus on selling to customers, typically through work that occurs outside HPE offices.

Job Responsibility

Own and drive the overall category strategy and business plan for the HPE Alletra 4000 portfolio, with accountability for growth, pipeline creation, revenue acceleration, and market penetration
Act as the general manager for the category, balancing business planning, competitive positioning, product strategy, ecosystem growth, sales enablement, and customer adoption
Develop and execute account planning strategies to identify whitespace opportunities, increase install base penetration, grow wallet share, and expand into net-new accounts
Partner with sales leadership, field sellers, partners, and alliance teams to position Alletra 4000 solutions against customer business challenges and workload requirements
Build and grow the ISV ecosystem aligned to the category by identifying strategic software partnerships, workload certifications, co-marketing opportunities, and solution integrations that drive incremental demand
Create differentiated positioning and messaging
Serve as the category expert on competitive intelligence across product positioning, pricing, workload alignment, market trends, and customer requirements
Develop and communicate category priorities, sales plays, and growth motions to direct and indirect sales organizations
Lead demand generation priorities in partnership with Marketing, including campaigns, enablement, partner activation, and ecosystem-led growth opportunities
Influence roadmap conversations through field feedback, market signals, competitive analysis, and customer requirements
Drive business reviews and performance management through data analysis, forecasting, pipeline trends, attach opportunities, and financial modeling
Establish executive-level relationships with internal stakeholders, partners, ISVs, and customers to accelerate category growth
Lead cross-functional collaboration across Sales, Marketing, Supply Chain, Product Management, Finance, and Partner Organizations to achieve category objectives

Requirements

University or Bachelors degree in Marketing or Finance
Typically 8-12 years of professional experience with a combination of Marketing, Sales, Business Planning experienced preferred
Consumer and/or Commercial Partner management expertise
End User Acct management as an alternative
IT industry knowledge
Business planning skills, multidimensional
Financial planning and modelling skills, comfortable to manage high complexity business planning and reporting
Strong communication skills at senior management internally and externally
Knowledge of promotional marketing processes and practices
Negotiation skills and ability to frame the product value proposition to customers/partners
Leadership skills and cross functional expertise (sales, supply chain, marketing)
advanced degree or MBA preferred

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Na Compute Category Management Representative Iv

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