Job Description
Multimedia Design Director (up to £55,000) 12 month fixed term contract At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer. Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy. About the role The Multimedia Design Director will lead the visual direction for Gardeners' World. This is a role for a craft-obsessed, systems-minded creative who can bridge the brand's celebrated legacy and its digital future — preserving the warmth, authority and distinctiveness that have made it a household name, while building the frameworks, templates and guardrails that let great design happen at scale. You'll see the whole picture: what each format is for, who it serves and how it should look. And you'll define how the brand presents itself across every touchpoint — magazine, web, social, motion and beyond — putting the tools, asset libraries and production culture in place to deliver it consistently. This is also a role for someone with a genuine love of gardening, which gives you an instinct for what the audience wants and what feels true to the brand. Above all, you'll be a leader who brings the design team with them, building digital skills and raising ambition. You'll be uncompromising on quality, knowing the difference between on-brand and merely acceptable and pushing for on-brand every time. And you'll be a natural collaborator who earns trust quickly, explains decisions clearly, and has the confidence to hold the line when it matters.
