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Multi Channel Marketing and Integrated Campaigns Lead

https://www.atlassian.com Logo

Atlassian

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Location:
United States , San Francisco

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Category:
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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

As the Multichannel Marketing and Integrated Campaigns Lead, you will play a pivotal role in orchestrating and optimizing our marketing efforts across various channels—digital, social, email, events, community, content syndication, paid media, SEO, and more. You will own the strategy, execution, and performance measurement of campaigns aimed at driving product adoption, nurturing leads, and building lasting customer relationships.

Job Responsibility:

  • Develop, manage, and optimize marketing campaigns across multiple channels
  • Collaborate with Growth, Product Marketing, and Sales teams to analyze performance metrics, track KPIs, and identify growth opportunities
  • Design and execute product-led acquisition campaigns
  • Ensure all campaigns across various channels are integrated, consistent, and cohesive
  • Leverage insights and segmentation techniques to reach the right audience
  • Design, implement, and analyze A/B tests to optimize campaign performance
  • Work closely with Product Marketing, Data Science, Core Machine Learning, and other teams

Requirements:

  • Deep understanding of Atlassian and its flywheel motion for its suite of self-serve products
  • Experience in developing, managing, and optimizing marketing campaigns across multiple channels (paid search, paid social, SEO, content marketing, email marketing, partnerships, and more)
  • Ability to collaborate with Growth, Product Marketing, and Sales teams to analyze performance metrics, track KPIs, and identify growth opportunities
  • Capability to design and execute product-led acquisition campaigns
  • Skills in audience segmentation and targeting
  • Proficiency in designing, implementing, and analyzing A/B tests
  • Excellent collaboration skills with cross-functional teams
What we offer:
  • Health coverage
  • Paid volunteer days
  • Wellness resources
  • Bonuses
  • Commissions
  • Equity

Additional Information:

Job Posted:
March 20, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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