Multi Channel Marketing and Integrated Campaigns Lead Job at Atlassian (San Francisco)

Senior Integrated Marketing Lead, Consumer Campaigns

Cash App is seeking a strategic, creative, and action-oriented Senior Integrated...

Location

United States , Bay Area

Salary:

198000.00 - 297000.00 USD / Year

Cash App

Expiration Date

Until further notice

Requirements

12+ years of progressive experience in integrated marketing, brand marketing, or campaign leadership, ideally within consumer technology, financial services, or culturally driven brands
5+ years of direct ownership of large-scale, full-funnel campaigns, including budget management and cross-channel investment planning
Proven track record of leading high-impact consumer campaigns that drive measurable brand and product lift
Deep expertise in campaign strategy, creative development, and media activation — with strong instincts for what breaks through culturally
Experience managing and optimizing multi-million-dollar budgets with financial discipline and ROI focus
Strong analytical mindset with the ability to translate data and insights into clear strategic and creative direction

Job Responsibility

Define and lead the integrated consumer campaign strategy across Cash App and Afterpay, ensuring alignment with brand vision, product priorities, and long-term growth goals
Own the development of full-funnel campaign frameworks — from audience insight and strategic positioning through creative expression, channel activation, and measurement
Partner closely with Creative Strategy and Brand Design to shape distinctive, culturally resonant creative platforms that connect product benefits to real consumer moments and communities
Lead cross-functional go-to-market planning across Product, Creative, Brand Media, Data Science, and Comms to deliver cohesive, high-impact campaigns
Act as a senior marketing leader who can influence across disciplines and levels, bringing clarity, conviction, and momentum to complex initiatives
Own end-to-end campaign investment planning and budget allocation across paid, owned, and earned channels — ensuring media strategies ladder up to campaign objectives
Partner with Channel, Brand Media, and Finance teams to allocate spend intelligently across upper- and lower-funnel efforts, balancing brand building with performance impact
Activate campaigns across a diverse media mix (e.g., video, digital, social, OOH, partnerships, experiential), optimizing for reach, relevance, and results
Manage and steward large-scale budgets ranging from $10M to $50M+, with strong financial discipline and accountability
Translate complex financial and product capabilities (e.g., banking, payments, BNPL) into clear, compelling consumer narratives that drive understanding and trust

What we offer

Remote work
medical insurance
flexible time off
retirement savings plans
modern family planning

Fulltime

Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

Vacancy Status: This posting is for an existing vacancy within the organization...

Location

Canada , Oshawa

Salary:

97800.00 - 146600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Education: Bachelor's degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.
Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
Analytical Mindset: Comfortable digging into data and surfacing actionable insights

Job Responsibility

Customer Lifecycle Strategy Development: Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
System Integration: Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM's broader marketing technology ecosystem.
Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
Performance Tracking: Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

What we offer

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
Healthcare, dental, and vision benefits
Life insurance plans to cover you and your family
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
GM Vehicle Purchase Plan for you, your family and friends

Fulltime

Senior Director of Public Relations and Marketing

The Four Seasons Hotels in Kyoto and Osaka are seeking a Senior Director of Publ...

Location

Japan , Kyoto

Salary:

Not provided

Four Seasons

Expiration Date

Until further notice

Requirements

10+ years of experience in luxury hospitality, lifestyle, or premium brand marketing
Proven leadership experience in multi-property or regional roles
Strong expertise in digital marketing, performance media, and brand communications
Demonstrated ability to drive measurable commercial outcomes
Exceptional storytelling and brand-building capabilities
Strong stakeholder management skills across diverse, global environments
Native-level proficiency in Japanese
Strong business-level proficiency in English

Job Responsibility

Develop and lead integrated PR and Marketing strategies aligned with commercial goals and property priorities
Define and maintain clear, differentiated positioning for Kyoto and Osaka, leveraging their distinct identities
Identify target audiences, key feeder markets, and seasonal opportunities to drive demand
Lead the planning and execution of the annual marketing and communications calendar
Oversee global campaigns, local activations, and F&B-driven initiatives
Ensure consistent, high-quality storytelling across all channels
Drive direct revenue through FourSeasons.com by optimizing digital channel performance
Oversee paid media strategy, SEO, and content optimization
Apply data-driven planning, testing, and conversion strategies to maximize ROI
Partner with the Commercial Director to manage and optimize marketing investment across paid, owned, and earned channels

What we offer

Collaborative and high-performing team environment
Opportunities for professional growth and development
Exposure to diverse and challenging projects
Recognition for excellence and achievement
The opportunity to shape the future of luxury hospitality in Japan

Fulltime

Digital Marketing Lead

Location

United States , Philadelphia

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related discipline, or an equivalent combination of education and relevant experience
Proven ability to manage projects end-to-end, including intake, prioritization, scheduling, tracking, and on-time delivery
Solid understanding of website structure, digital strategy, user experience (UX), and foundational design principles
Experience working within content management systems (CMS), including updating and maintaining website pages
publishing and managing content, images, and documents
Hands-on familiarity with Salesforce CRM (or similar platforms), including an understanding of how digital channels integrate with and support CRM workflows
Working knowledge of digital marketing and analytics, including campaign and web performance metrics
SEO best practices
emerging tools and technologies, including AI applications in marketing
Strong interpersonal and communication skills, with the ability to build relationships and collaborate effectively across cross-functional teams

Job Responsibility

Lead the development and maintenance of digital project plans, balancing immediate priorities with long-term initiatives and supporting a broader website and digital roadmap aligned to business objectives
Serve as the central point of contact for digital efforts, fostering strong partnerships with Marketing teams and key stakeholders to understand needs and drive initiatives forward
Oversee the intake and prioritization of digital work, advising teams on updates, enhancements, and evolving marketing strategies to ensure alignment and feasibility
Manage project intake and execution through RoboHead, ensuring requests are clearly defined, properly scoped, and efficiently delivered
Provide regular updates and reporting on project status, offering visibility into timelines, risks, dependencies, and key milestones
Partner with enterprise digital, CRM, and campaign teams to align digital channels with Salesforce CRM, supporting integration between website activity, campaigns, and CRM workflows
effective collection and use of engagement data
consistent, seamless experiences across prospective and current member journeys
Support the execution of integrated, multi-channel initiatives across web, email, paid media, and CRM-driven communications, ensuring cohesive planning and delivery
Maintain and update website content in Adobe Experience Manager (AEM), collaborating with the digital content team to publish and manage content, images, and documents

What we offer

Medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

Sr Integrated Marketing Manager - Broadband Performance

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees...

Location

United States , Bellevue; Overland Park; Denver

Salary:

109200.00 - 196900.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor’s degree in business, marketing, or a related field and 7 years of related work experience. Or, combination of education and experience deemed equivalent
Master’s or advanced degree preferred
7+ years of experience developing and executing national integrated marketing campaigns for recognized B2C or ideally, B2B brands
4+ years of experience delivering omni-channel or multi-channel campaigns at scale, with a strong emphasis on data and digital execution
Demonstrated strength in analytical problem solving, including the ability to interpret data, diagnose performance issues, and recommend solutions
Strong understanding of digital marketing ecosystems, including CRM, web/ecommerce, paid media, and social channels
Experience with data-driven and database marketing techniques
Adobe Analytics and media platform experience strongly preferred
Proven ability to apply consumer insights and performance data to improve targeting, messaging, and campaign effectiveness
Experience in Salesforce, Marketing Cloud, Adobe

Job Responsibility

Serve as the primary point of contact for digital acquisition performance across paid, owned, and earned channels for T-Mobile Broadband (Fiber and HSI), partnering with Commercial Marketing, Brand, Media, and Media Analytics teams
Lead cross-channel campaign development and optimization, with a strong focus on customer experience, signal development, and performance improvement
Apply analytical thinking to identify data gaps, measurement challenges, and optimization opportunities, and proactively work across teams to develop solutions
Leverage data, analytics, and segmentation to uncover insights and translate business needs into actionable, integrated marketing plans that drive measurable results
Work closely with commercial and brand leadership to align priorities, evaluate trade-offs, and solve complex execution challenges while delivering campaigns on time and on budget
Partner with analytics and marketing operations teams to ensure performance measurement, learning agendas, and test-and-learn frameworks are clearly defined, tracked, and acted upon
Continuously evaluate campaign performance, synthesize learnings, and recommend data-backed optimizations to improve future efforts
Embrace and apply evolving AI tools and capabilities to accelerate how we work, develop insights, and unlock opportunities across our growing broadband data sources — continuously exploring new ways AI can enhance speed, scale, and decision-making across the marketing organization
Perform additional duties and projects as assigned to support evolving business needs

What we offer

competitive base salary and compensation package
annual stock grant
employee stock purchase plan
401(k)
access to free, year-round money coaches
medical insurance
dental insurance
vision insurance
flexible spending account
paid time off

Fulltime

Consumer Integrated Marketing, Creative Director

Microsoft Consumer Marketing is seeking a self-motivated, forward-thinking Consu...

Location

United States , Redmond

Salary:

139900.00 - 274800.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Master's Degree in Industrial Design, Product Design, Human Computer Interaction, User Experience, Interaction Design, or related field AND 6+ years experience working in product or service design
OR Bachelor's Degree in Industrial Design, Product Design, Human Computer Interaction, User Experience, Interaction Design, or related field AND 8+ years experience working in product or service design
OR equivalent experience (e.g., demonstrated experience working in product or service design or using design thinking to solve problems)
6+ years experience shipping products, services, or games and/or delivering to customers as a result of an end-to-end design process
10+ years of experience leading breakthrough creative for high-profile brands from both strategic and executional perspectives
Experience across multiple visual disciplines including art direction, video, film, digital design, UX, motion, and storytelling
Experience operating independently and leading within highly ambiguous, cross-functional environments
Experience collaborating directly with senior executives and presenting complex ideas with clarity and impact
Experience with creative tools (Figma, Adobe Creative Suite, Microsoft products) and AI-enabled workflows
Experience working in both agency and in-house environments

Job Responsibility

Define and lead the foundational creative direction for Copilot or Windows across integrated, multi-channel marketing efforts including launches, campaigns, demos, executive storytelling, and ongoing go-to-market (GTM) communications
Serve as cross-functional creative lead, partnering across Integrated Marketing, Advertising, Product Marketing, and Engineering teams to solve complex business and narrative challenges
Craft and oversee strategic storytelling rooted in audience insight, cultural context, and product truth
Present creative frameworks and work confidently to executive stakeholders, shaping narratives with precision and clarity
Lead and influence across disciplines including visual storytelling, art direction, UX, graphic design, illustration, typography, motion, 3D, photography, and presentation design
Guide internal teams and external agencies in delivering strategically sound, digital-first creative work that supports the full marketing funnel
Incorporate AI tools thoughtfully into the creative workflow to accelerate innovation and improve quality and speed
Ensure creative excellence across ambiguous, fast-moving workstreams while maintaining solid judgment and high standards
Model inclusive leadership and foster an environment where diverse perspectives elevate the work
Embody our Culture and Values

Fulltime

Vice President of Sales and Marketing

The Vice President of Sales and Marketing is a strategic and operational leader ...

Location

Canada , Toronto

Salary:

140000.00 CAD / Year

Spring Living

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field (Master’s preferred)
Strategic mindset with the ability to execute with speed and efficiency based on market trends and internal performance insights
Proficiency in CRM systems (e.g., Aline, Sherpa, Salesforce, Yardi) and digital platforms (e.g., HubSpot, Google Analytics)
Excellent interpersonal and communication skills, with a passion for leadership and innovation
Deep expertise in leading the sales function, including standardized best practices, training and development, performance management, and data-driven sales analytics
Ability to work cross-functionally and lead through influence
5+ years of senior-level or equivalent experience across sales, marketing, and analytics in senior living, healthcare, or hospitality
Demonstrated success in leading digital marketing campaigns, improving occupancy, and managing multi-site teams
Experience aligning pricing, payer strategy, and sales tactics to maximize revenue across a continuum of care is strongly preferred
Deep understanding of digital marketing tactics and tools, including CRM and marketing automation platforms

Job Responsibility

Develop and execute an integrated sales and marketing strategy to increase occupancy, optimize value per unit, and expand market presence
Leverage data analytics (including performance metrics, CRM, consumer surveys, market trends, and ROI analysis) to inform strategic growth plans and optimize marketing and sales tactics based on results
Use data and performance metrics to balance occupancy targets with rate integrity, ensuring sustainable growth without compromising margins
Proactively monitor internal performance and external market trends to refine strategy and stay ahead of emerging opportunities and challenges
Lead long-term growth initiatives (ex: market repositioning, new developments, and expansion) while driving measurable results that create long-term value
Lead and coach the Sales and Marketing professionals, regional directors and community-level leaders to meet and exceed occupancy and conversion goals across all regions and community types
Design and optimize scalable sales systems, lead tracking, and performance management through modern CRM platforms
Strengthen referral networks by building strategic enterprise-level partnerships
Lead Spring Living’s digital marketing strategy, including managing the website, online advertising (SEO, Google Ads, social media), email marketing, reputation management, and content creation
Oversee brand consistency, public relations, and corporate communications, acting as ambassador for Spring Living

Fulltime

Integrated Marketing & Campaign Manager

We’re growing quickly and looking for a strategic, hands-on Integrated Marketing...

Location

United States , NYC, LA, SF

Salary:

Not provided

Adaptive Security

Expiration Date

Until further notice

Requirements

4-5 years of experience in B2B marketing, demand generation, or campaign management
Strong experience running virtual webinar programs
Hands-on experience with lifecycle marketing and marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
Experience managing content syndication programs and paid demand channels
Strong analytical mindset with ability to measure pipeline impact
Excellent project management skills and attention to detail
Experience working closely with Sales teams

Job Responsibility

Develop and execute integrated, multi-channel marketing campaigns aligned to pipeline and revenue goals
Build quarterly campaign plans across webinars, paid media, content syndication, email, and lifecycle programs
Define campaign messaging in collaboration with Product Marketing and Digital Marketing
Own campaign reporting, performance tracking, and optimization, as well as pre-campaign KPIs and post-campaign analysis
Build and scale a high-performing virtual webinar program (live + on-demand)
Manage end-to-end execution: topic selection, speaker coordination, landing pages, promotion strategy, reminders, and follow-ups
Repurpose webinar content into multi-channel assets (email nurtures, social, gated content, and sales enablement)
Track attendance, engagement, MQL conversion, and pipeline impact
Design and optimize lifecycle stages from lead → MQL → SQL → opportunity
Build nurture tracks by persona, vertical, and buying stage

What we offer

Competitive compensation and a fantastic office atmosphere
Premium healthcare and wellness benefits

Fulltime

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Multi Channel Marketing and Integrated Campaigns Lead

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