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At Ford, we are building a modern digital ecosystem that supports and strengthens our position in the automotive parts industry. We are seeking a Product Specialist to lead a remote, cross functional team focused on improving how business customers discover, evaluate, and purchase Ford and Motorcraft parts. This role requires a builder’s mindset and strategic thinking—someone who understands that eCommerce and B2B cataloging are about more than enabling transactions. It’s about creating integrated, reliable, and easy to use digital experiences that fit seamlessly into the daily workflows of commercial fleets, independent repair facilities, and aftermarket partners. You’ll help ensure our platforms present Ford parts accurately and effectively, and that our digital capabilities support long term revenue growth across the parts portfolio.
Job Responsibility:
Strategy & Planning (40%): Architecting the vision, identifying market opportunities, and aligning stakeholders
Comprehensive Channel Strategy: Own the digital roadmap for all B2B parts sales channels
Market Share Penetration: Identify 'white space' opportunities within the B2B landscape
Ecosystem Integration Strategy: Oversee the expansion into new digital touchpoints
Market Intelligence: Gain a thorough understanding of current and evolving B2B customer needs
Strategic SME Leadership: Act as the B2B Subject Matter Expert
Expectation Management: Manage cross-functional team and stakeholder expectations
Creation, Delivery & Execution (40%): Building the product, driving the sales engine, and fostering team collaboration
Agile Product Delivery: Create well-defined features, user stories, and acceptance criteria
Tactical Execution: Participate in daily standups, iteration planning sessions, product demos, and retrospectives
Revenue Engineering: Design and execute eCommerce-specific marketing campaigns and promotions
Conversion Optimization: Relentlessly identify and eliminate friction in the 'find-and-buy' process
Cross-Functional Collaboration: Foster a culture of 'Caring for Each Other' while collaborating with Engineering, UX, Business, and Finance
User Advocacy: Advocate for the end-user and stakeholder
Tracking, Analytics & ROI (20%): Measuring impact, validating hypotheses, and optimizing growth
Full-Funnel Attribution: Establish and manage a sophisticated tracking framework
Data-Driven Prioritization: Use data to identify opportunities and forecast feature value
Validation & Research: Formulate, test, and refine assumptions and hypotheses through user research
Performance Assessment: Regularly work with the product team to continuously assess progress
Value Delivery Tracking: Monitor and report on how digital tools drive business value
Requirements:
Bachelor’s degree
5+ years of experience in Marketing Leadership, Brand Management, or Sales Operations
2+ years of experience with Business-to-Business sales
2+ years of experience with management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test-driven development, and continuous deployment
2+ years of experience communicating with and influencing functional and technical team members at all levels
2+ years of experience leading cross-functional teams
Nice to have:
Bachelor’s degree in marketing, Business Administration, or a related field
Strong sense of responsibility and ownership, self-starter, and proactive attitude
Experience working as a Product Manager with demonstrated experience with modern software development product
Comfortable working in a fast-paced, fluid environment where priorities shift regularly
Strong Excel and PowerPoint skills
Deliver results consistently, even under challenging circumstances
Ability to break down complex tasks or requirements into simpler, more manageable tasks
What we offer:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time