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The Microsoft 365 Consumer Marketing team is looking for an experienced Mobile Growth Lead to define and drive the end-to-end mobile growth strategy across our portfolio of consumer apps, including Word, Excel, PowerPoint, Outlook, OneDrive, and Microsoft Defender. In this role, you will shape our mobile strategy, define where we invest, execute on high visibility programs and identify new opportunities and innovations to grow consumer enthusiasm and total active users on mobile.
Job Responsibility:
Build and own a framework to guide the mobile apps go-to-market strategy across our full Microsoft 365 Portfolio
Own the App Store Optimization (ASO) program end-to-end
Own and optimize a multi-million-dollar mobile media program
Partner with product and data science teams to evolve mobile measurement framework
Translate insights into clear investment recommendations
Act as the consumer organization’s center of excellence for mobile marketing
Understand mobile marketing trends and user behaviors to identify growth opportunities
Requirements:
Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business
equivalent experience
Experience defining and executing mobile marketing programs and campaigns
Proven track record of collaboration, influencing others and communicating with executive audiences
Background in consumer freemium software or services preferred
Nice to have:
Background in consumer freemium software or services preferred