Mobile App Marketing Specialist Job at PB Studios (Istanbul)

New

Digital Growth Marketing Specialist

We're an iconic Aussie brand with a global footprint. Our purpose is to build a ...

Location

Australia , Flexible

Salary:

Not provided

Telstra

Expiration Date

February 25, 2026

Requirements

Mobile Engagement Expertise: Journey design, push notification strategies, in-app orchestration, deep link routing, and opt-in optimization
Full-Funnel Marketing: Ability to manage the entire funnel from awareness to conversion, leveraging multiple touchpoints and budgets
Digital-First Mindset: Experience in digital-first or start-up environments is highly valued
Strategic + Hands-On: Strong strategic thinking combined with the ability to execute
quick learner of new systems (system knowledge less critical than adaptability)
Broad Digital Marketing Experience: Skilled across app, social, and other digital channels
capable of integrating strategies across business functions
Lifecycle Marketing: Expertise in funnel optimization, retention strategies, and customer journey design
Marketing Technology: Familiarity with Braze and/or Salesforce Marketing Cloud
CDP knowledge (e.g., Segment)

Job Responsibility

Mobile Growth Strategy & Roadmap – Define quarterly app‑first growth plans across acquisition → activation → retention
prioritize initiatives using impact/effort and hypothesis‑driven planning
Lifecycle Orchestration (App + Messaging) – Build and optimize behavior‑triggered journeys across push, in‑app, email, and SMS
apply segmentation, personalization, and real‑time triggers
Reporting & Analytics – Build robust reporting systems across mobile and web using tools like Adobe Analytics and Amplitude. Integrate MMPs (AppsFlyer, Adjust, Branch) with your analytics for reliable attribution, customer journey insights, and campaign assessment. Use Collected data to inform decision – Making and continually optimise strategies, ensuring measurement aligns with SKAN/iOS privacy while supporting ongoing growth
Loyalty Growth Levers – Drive member acquisition, first earn and redemption, engagement, and reactivation
balance offer design with program economics (earn/burn efficiency, redemption margin)
Experimentation & CRO – Run A/B and multivariate tests on journeys and app flows
use feature‑flag experimentation for safe rollouts
apply CRO principles to landing pages and app surfaces

What we offer

Performance-related pay
Access to thousands of learning programs so you can level-up
Global presence across 22 countries
opportunities to work where we do business
Purchased annual leave scheme
Additional Telstra day off
Additional 30% off Telstra products and services
Toolkit provided (laptop + mobile phone + plan paid for)

Fulltime

Senior Performance Marketing Specialist

At HubX we build mobile apps, used and loved by millions all around the world. W...

Location

Turkey , İzmir

Salary:

Not provided

HubX

Expiration Date

Until further notice

Requirements

Bachelor’s or Master’s Degree in related fields
5+ years experience at marketing department in a digital marketing position
At least 2 years of experience in specifically Mobile Apps & Gaming industry experience
Proven track record of scaling UA campaigns across multiple international markets
Hands-on experience in performance marketing channels such as Facebook Ads, Google Ads, Tiktok
Expertise in Google UAC & Search, FB App & Web Ads, Tiktok App & Web Ads
Expertise in mobile attribution tools (Firebase, Appsflyer, Google Analytics etc.)
Advanced Microsoft Excel skills and ability to analyze complex datasets
Experience in budget ownership and optimization at scale
Strong project management skills and ability to lead cross-functional initiatives

Job Responsibility

Lead and manage large-scale performance marketing campaigns across multiple platforms such as Facebook, Google, TikTok, Applovin and other ad networks by data-driven decisions
Define user acquisition strategies and ensure campaigns are fully aligned with HubX’s growth objectives
Mentor and guide junior/mid performance marketers, fostering a culture of learning and experimentation
Collaborate with the creative team to provide KPI insights to produce new key creatives
Collaborate with product managers and data teams to align marketing strategies with business goals
Build and optimize advanced campaign structures, audiences, and automation flows
Drive creative strategy by partnering with the design team, providing data-backed insights, and testing new creative angles
Own the marketing analytics pipeline: ensure accurate tracking, reporting, and interpretation of campaign data
Present actionable insights to leadership and influence decision-making at the company level
Stay ahead of industry trends, emerging channels, and adtech innovations to keep HubX competitive globally

What we offer

A competitive compensation package
A brand new Macbook and welcome kit
Private Medical Insurance & HPV Vaccine & Critical Women’s Health Coverage
Gym Reimbursement
A unique and top-notch office
Unlimited coffee from XPresso
Limitless Snacks & breakfast
Continuous education
Meditopia membership
Cambly access

Fulltime

Performance Marketing Specialist

At HubX we build mobile apps, used and loved by millions all around the world. W...

Location

Türkiye , İstanbul

Salary:

Not provided

HubX

Expiration Date

Until further notice

Requirements

Bachelor's Degree in related fields
2+ years experience at marketing department in a digital marketing position(preferred Mobile Apps sector)
Hands-on experience in performance marketing channels such as Facebook Ads, Google Ads, Tiktok
Knowledge of Google UAC, FB Ads
Knowledge of digital marketing terms like CPC, CTR, CPA, CPI, Retention etc.
Knowledge of Firebase, Appsflyer, Google Analytics
Advanced Microsoft Excel skills
Ability to report, analyze and understand data
Team-work oriented, self-motivated and open-minded
Outstanding analytical skills to make data-driven decisions and strength in data analysis

Job Responsibility

Manage and optimize performance marketing campaigns on all channels such as Facebook, Google, and other ad networks by data-driven decisions
Continuously A/B test and try to find new approaches based on the results
Reporting campaign results on daily, weekly and monthly basis
Implement successful optimization strategies based on reported data
Collaborate with the creative team to provide KPI insights to produce new key creatives
Provide insightful analysis of campaigns and their results

What we offer

Huge impact
Ownership, opportunity to take responsibility from day one
A competitive compensation package
A brand new Macbook and welcome kit
Private Medical Insurance & HPV Vaccine & Critical Women’s Health Coverage
Gym Reimbursement
A unique and top-notch office
Unlimited coffee from XPresso
Limitless Snacks & breakfast
Continuous education

Fulltime

App Store Optimization Specialist

Come shape how millions discover Supercell games! We are seeking an experienced ...

Location

Finland , Helsinki

Salary:

Not provided

Supercell

Expiration Date

Until further notice

Requirements

Strong understanding of App Store Algorithms
Experience supporting keyword optimisation strategies
Knowledge of data analysis
Ability to create reports
Keeping up-to-date with the latest trends and best practices in mobile digital marketing and ASO
Strong communication and collaboration skills
Strong creativity skills
Good innovative skills
Experience planning and conducting A/B testing in collaboration with related business functions
Understanding of how the upper funnel and down funnel metrics work

Job Responsibility

Devise strategies and project plans to improve App Store ranking and drive organic installs
Coordinate and managing projects from inception through to completion, working with internal and external stakeholders across creative, product, marketing and other business functions
Execute A/B testing to increase conversions, establishing best practices, documenting results and implementing in the stores
Contributing to keyword optimisation strategies
Monitor app store performance metrics and analyze data to identify areas for improvement and optimization
Create localisation strategies for our top markets
Work with our UA team to create Custom Product Pages & Custom Store Listings to support their activities
Support new games to launch

What we offer

Relocation support
Compensation and benefits structured to allow you to enjoy your time
Freedom and independence
Resources to succeed
Fun work environment

Fulltime

Consumer Loyalty Specialist

This role is designed to enhance customer engagement by strategically managing l...

Location

United States , Fort Wayne

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Proven experience in customer loyalty program management or marketing roles
Strong analytical skills with the ability to interpret data and make strategic recommendations
Proficiency in tools like Google Apps and familiarity with iOS apps
Excellent communication skills, including email correspondence and customer service
Ability to troubleshoot connectivity issues and provide solutions
Experience in training teams and supporting frontline staff
Organized and detail-oriented approach to managing projects and documentation
Knowledge of data privacy standards and practices

Job Responsibility

Oversee the daily operations and functionality of loyalty programs and mobile app platforms, ensuring seamless user experiences
Collaborate with IT, Sales, Marketing, and other departments to address technical issues and optimize program performance
Analyze key metrics such as customer retention, purchase frequency, and basket size to inform strategic enhancements
Develop promotional campaigns aligned with company objectives and brand identity, including app-exclusive offers and targeted communications
Monitor the effectiveness of campaigns and provide detailed reports on performance metrics
Ensure all customer communication reflects the company's values and is personalized to enhance engagement
Maintain accurate program databases and ensure compliance with data privacy regulations
Train store teams on loyalty tools and best practices to improve customer interaction and program adoption
Conduct periodic store visits to support implementation and gather feedback for program improvements
Manage project timelines, schedules, and documentation related to loyalty initiatives while supporting administrative tasks

What we offer

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

Client Partner - Finance/Trading (Apple Ads)

We have a new opportunity for a Client Partner to join our growing team and help...

Location

United Kingdom , London

Salary:

Not provided

Social Value Portal Ltd

Expiration Date

Until further notice

Requirements

You are a self-starter with a proven track record of exceeding sales targets within advertising
Extensive experience working with app developers, brands, or agencies, ideally within the mobile or performance marketing sector
Demonstrates a professional and positive demeanour, with a strong ability to collaborate effectively across teams, fostering a culture of shared success
Industry knowledge across the finance category (banking or trading) is preferable

Job Responsibility

Develop and build strategic relationships with clients and agencies at all levels, understanding their business goals to craft effective advertising strategies
Develop and lead joint business plans to collaborate and influence across organisations, while driving mutual business success for the customer and Apple
Partner with internal teams, including product, sales support, and account management, to deliver innovative advertising solutions
Serve as an industry expert by staying ahead of trends and emerging technologies to maintain market knowledge and inform internal stakeholders and customers
Articulate and evangelise the power of both IOS and Search Ads with key clients to grow market share
Work closely with your Platform Specialist team to ensure proper execution and alignment with customer objectives

Fulltime

Media Buyer & Optimization Specialist

This role is responsible for developing and managing end-to-end media strategies...

Location

Thailand , Bangkok

Salary:

Not provided

TMGM

Expiration Date

Until further notice

Requirements

Bachelor’s degree in a related field
2–5 years of experience in performance marketing, ads optimization, media buying, or digital marketing
Hands-on experience with performance media channels such as Facebook Ads, Google Ads, SEM, SEO, LINE Ads, TikTok Ads, Twitter Ads, Native Ads, Audience Ad Network, and other biddable or non-biddable platforms
Experience in the finance industry is an added advantage
Strong command of English, both written and spoken

Job Responsibility

Devise and manage end-to-end Media plan & strategy to raise quality leads, drive registrants and drive continuous usage as active users
Bidding & Optimizing media campaigns to drive conversion on a daily basis to closely monitor ROAS (i.e. CPL, CVR, CPC, CPA) to achieve each business goal
Measure & Report media performance against KPIs & recommendations to relate parties as a weekly basis to enhance campaign communication & creative materials effectiveness
Be an audience master who works with Data Analysis, Business Development, Marketing campaigns, and Marketing Communication to define the potential customer segments among several ads platforms and owned media channels to maximize the conversion rate efficacy
Monitor digital customer behavior and Identify new MarTech tools to gather online marketing insight, performance analytic thought in the digital landscape, and mobile-app marketing
Identify initiatives & techniques for improving KPI performance and operation process including A/B Testing, Multivariate testing, customer attribution model, and retargeting multi-touch journey to enforce the best practices
Track and analyze site traffic flow/ performance indicators, provide regular internal reports, and identify improvement areas such as reducing the drop-off rate, in-active cause, and improving customer experience for quick conversion of each customer journey

What we offer

Growth Opportunities - We value your growth as much as we do ours, so we include educational and career growth opportunities at every level
People-First Values -We believe building a great company happens by hiring great people. Our employees' job satisfaction always comes first
Shared Success - We offer revenue share opportunities for the right people, allowing our employees to share in company success
Worldwide Team - Our worldwide team means you'll work with others from all over the globe and gain international experience

New

Lead Generation Specialist

At ZealousWeb, we are seeking a detail-oriented and proactive professional who t...

Location

India , Ahmedabad

Salary:

20000.00 - 30000.00 INR / Month

ZealousWeb

Expiration Date

Until further notice

Requirements

Strong command of LinkedIn Sales Navigator, email automation tools, and CRM usage
Ability to identify decision-makers and understand basic IT service requirements
Basic understanding of website technologies, CMS platforms, mobile apps, and digital marketing
Experience creating prospect lists using data mining tools
Knowledge of cold email best practices: warm-ups, domain health, sequencing, personalization
Ability to qualify leads using standard frameworks (BANT, CHAMP, MEDDIC Lite)
Proficient in Excel/Sheets for lead tracking and segmentation
Strong written and oral communication for impactful outreach messages
Persistence, patience, and consistency in high-volume outbound work
Analytical mindset for improving response rates and campaign effectiveness

Job Responsibility

Generate high-quality leads through multiple channels: LinkedIn, email outreach, Upwork, Clutch, directories, and any relevant platforms
Build targeted prospect lists using tools like Apollo, ZoomInfo, Lusha, or similar
Execute outbound campaigns with personalized messaging aligned to ZealousWeb’s service offerings
Qualify leads based on budget, timeline, and technical fit before passing to BDM
Maintain prospecting KPIs: number of contacts added, outreach volume, response rate, qualified leads
Coordinate with BDM on ICP, lead scoring, and campaign strategy
Focus on defined target geographies and priority industries as guided by the sales strategy
Follow email compliance, opt-out practices, and data hygiene standards to protect domain and brand reputation
Leverage AI tools for prospect research, account insights, personalization at scale, subject-line testing, and follow-up optimization
Track all activities in CRM and ensure clean, updated data at all times

Fulltime

Mobile App Marketing Specialist

PB Studios

Location:
Turkey , Istanbul

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 24, 2026

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Mobile App Marketing Specialist

PB Studios

Location:Turkey , Istanbul

Category:-

Contract Type:Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:February 24, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

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Location:
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-

Contract Type:
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Job Posted:
February 24, 2026