Midweight Retail & Shopper Strategist

• Working with our Client Services’ account handlers to take and dissect client briefs
• Identifying and uncovering real shopper insights that unlock marketing challenges and inspire our creative teams
• Crafting succinct tailored strategies for key retail accounts to help our clients win in their priority accounts across all marketing channels e.g. in-store and digital
• Tailoring activation strategies and developing touchpoint plans for retail execution
• Developing impactful and effective omnichannel media recommendations and rationale to the wider business, including senior stakeholders
• Working with our Creative team to produce collateral which maximises opportunities within the retail space
• Selling planning responses to clients with passion and professionalism
• Evaluating overall campaign effectiveness and making any recommendations for future activity

• Proven experience in agency planning or strategy roles or similar
• Experience in developing strategic retail and shopper planning across client responses, ideally for FMCG clients
• Ability to shape and articulate tailored retail activation plans
• A passion for changing retail landscape, emerging retail media, and evolving shopper journeys
• Strong presentation and storytelling skills
• Excellent writing skills and a real passion for crafting compelling copy

Some research experience is desirable, although expertise is not required

• 24 days holiday (plus Bank Holidays)
• Contributory pension scheme
• Annual company bonus scheme
• Private Medical Insurance
• Life Assurance
• Continuous learning and development
• Enhanced parental benefits
• The last Friday of every quarter is a ZEAL Day off
• Christmas closure
• Work from home budget to help you achieve your dream set up
• Dog friendly offices
• A wealth of social events from our seasonal gatherings to our quarter review get together