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Reporting to the Head of Retail and Shopper, you will play a key role in our Planning and Strategy team. Working as part of a fast-paced but supportive planning team, where your insights, planning and strategy will inspire our creative and account teams, as well as our clients. Working across multiple categories, retailers and channels, we are looking for someone who can bring their existing experience and knowledge to the team, whilst embracing the opportunity to grow and develop with our evolving team. We’re seeking those with a passion and curiosity for retail and shopper, bringing ideas and initiatives to the table.
Job Responsibility:
Working with our Client Services’ account handlers to take and dissect client briefs
Identifying and uncovering real shopper insights that unlock marketing challenges and inspire our creative teams
Crafting succinct tailored strategies for key retail accounts to help our clients win in their priority accounts across all marketing channels e.g. in-store and digital
Tailoring activation strategies and developing touchpoint plans for retail execution
Developing impactful and effective omnichannel media recommendations and rationale to the wider business, including senior stakeholders
Working with our Creative team to produce collateral which maximises opportunities within the retail space
Selling planning responses to clients with passion and professionalism
Evaluating overall campaign effectiveness and making any recommendations for future activity
Requirements:
Proven experience in agency planning or strategy roles or similar
Experience in developing strategic retail and shopper planning across client responses, ideally for FMCG clients
Ability to shape and articulate tailored retail activation plans
A passion for changing retail landscape, emerging retail media, and evolving shopper journeys
Strong presentation and storytelling skills
Excellent writing skills and a real passion for crafting compelling copy
Nice to have:
Some research experience is desirable, although expertise is not required
What we offer:
24 days holiday (plus Bank Holidays)
Contributory pension scheme
Annual company bonus scheme
Private Medical Insurance
Life Assurance
Continuous learning and development
Enhanced parental benefits
The last Friday of every quarter is a ZEAL Day off
Christmas closure
Work from home budget to help you achieve your dream set up
Dog friendly offices
A wealth of social events from our seasonal gatherings to our quarter review get together