Middle/Senior Product Marketing Manager (Android)

• Generation of hypotheses aimed at monetizing products by: searching for correlation and segmentation of users in product analytics
• competitor research through Sensor Tower, advertising libraries, reviews in stores, Reddit
• searching for best practices in products outside the niche
• tracking trends in monetization: new mechanics, pricing, paywalls, onboarding
• joint research with the User Acquisition team
• Preparation and description of ideas: Preparing designs/prototypes of hypotheses together with the designer for development
• Describing tasks to the team with the definition of critical elements
• Validation of hypotheses by: conducting experiments (including AB tests)
• based on user data and analytics, marketing tests together with User Acquisition managers
• determining value from losing tests and generating subsequent hypotheses

• 2+ years of experience in monetizing Android apps
• Practical experience with Ads monetization and Subscription models
• Experience with B2C products
• Ability to conduct in-depth competitive analysis
• Experience with product analytics: independent work with Amplitude, AppsFlyer
• Experience working with a designer and setting tasks for the team
• Deep understanding of unit economics and ability to assess the impact of a hypothesis on metrics before launch
• Practical experience with A/B testing
• Marketing background: understanding the difference between audiences from social and search channels
• Experience launching new products or entering a new market/platform
• Independence and proactivity

Experience with Tableau

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you
• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget
• Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another
• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space
• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work
• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses.
• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together
• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression
• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request
• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions