Middle Outreach Manager

• own and operate the outreach automation stack (sequences, warm-up, integrations, domains), managing campaigns end-to-end from list import to reporting
• plan and run outbound campaigns to reach relevant B2B prospects every month via email and LinkedIn, aligned with Adenty’s ICP and priority markets
• write, personalize, and optimize multi-step sequences to maintain strong open rates and continuously improve reply quality and volume
• monitor performance dashboards (delivery, open, reply, positive reply, booked meetings) and iterate on targeting, messaging, and cadences
• collaborate closely with marketing and founders to refine ICPs, angles, and offers based on campaign learnings
• maintain clean, structured outreach data and ensure leads are properly handed off into the CRM and sales process

• 3+ years of hands-on B2B outbound outreach experience (email + LinkedIn), ideally in SaaS, IT, or analytics products
• proven track record of running multi-channel outbound campaigns with solid open and reply rates for US and European markets
• strong copywriting skills for cold outreach: concise, value-driven, and persona-specific
• experience with outreach tools (e.g., Instantly, Apollo, Lemlist, Sales Navigator, or similar) and deliverability basics (warm-up, domains, DNS records)
• comfortable working with spreadsheets, CRMs, and analytics dashboards to track and communicate results
• advanced written English and clear, professional communication
• openness to experiment with new tools, channels, and approaches in outreach, contribute ideas, design and run experiments, and systematically document learnings for the team
• reports directly to the Marketing Lead
• preliminary KPIs for this role (reach, open rate, replies, leads) are already defined, and since this is a focused outreach function, they can be refined together based on your experience and approach during onboarding
• English Level: Advanced

experience with AI tools