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Adenty is a privacy-first visitor recognition and analytics platform helping B2B companies identify returning website visitors without relying on cookies or invasive tracking methods. Our product serves clients across MarTech, AdTech, SaaS, and digital publishing industries. We’re looking for a full-time Outreach Manager to own outbound prospecting across email and LinkedIn. This role focuses on building and running scalable outreach campaigns, optimizing messaging and deliverability, and consistently turning conversations into qualified opportunities for the sales and leadership teams.
Job Responsibility:
Generate and qualify outbound leads in the US & EU markets
Book demos and convert prospects into free trial users
Pre-qualify leads before handover to Sales
Follow up with trial users to move them to the demo stage
Maintain pipeline hygiene in CRM
Requirements:
3+ years of hands-on B2B outbound outreach experience (email + LinkedIn), ideally in SaaS, IT, or analytics products
proven track record of generating booked demos and qualified pipeline via outbound in US & EU markets
strong copywriting skills for cold outreach: concise, value-driven, and persona-specific
experience with outreach tools (e.g., Instantly, Apollo, Lemlist, Sales Navigator, or similar) and deliverability basics (warm-up, domains, DNS records)
comfortable working with spreadsheets, CRMs, and analytics dashboards to track and communicate results
ability to understand and target defined ICPs (MarTech, AdTech, SaaS, Digital Media)
experience working with mid-market and enterprise decision-makers
ability to identify pain points and tailor messaging accordingly
reports directly to the Marketing Lead
primary KPI: booked demos per month. Free trials started per month. Qualified meetings (SQL-ready)
secondary KPI: positive reply rate. Show-up rate. Trial to Demo conversion. Demo to SQL conversion.