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As a Middle CRM Analyst, you’ll join the Data Team to turn customer and product data into actionable insights that drive product and marketing decisions. Working across CRM, Product, and Marketing, you’ll help build customer audiences, optimize CRM campaigns, improve customer engagement, and support UX research across QIC’s insurance and digital ecosystem.
Job Responsibility
Work with the full ecosystem user base and customer interaction history to build user cohorts and targeted audiences for CRM campaigns, product communications, UX research, and customer engagement initiatives across insurance and ecosystem products
Partner closely with CRM, Marketing, and Product teams to define campaign audiences, validate targeting logic, and evaluate campaign performance across different channels and customer segments
Analyze behavioral patterns, lifecycle signals, and customer interactions across multiple data sources to support CRM and retention initiatives
Support both recurring and ad hoc analytical requests based on evolving business needs
Work with large-scale datasets across multiple systems and build structured analytical logic using transactional, marketing, and product data
Contribute to reporting and dashboarding initiatives related to CRM performance, customer cohorts, and marketing activities
Requirements
2+ years of experience in CRM, Marketing, Product Analytics, or similar analytical roles within digital products
Strong SQL skills and experience working with BigQuery or similar cloud data warehouses
Proven experience working with large datasets, combining multiple data sources, and building customer segments
Strong analytical thinking with the ability to translate business needs into actionable insights
Experience collaborating with CRM, Product, Marketing, and business teams
Hands-on experience with BI tools such as Tableau, Looker Studio, or Power BI
English level B2 or higher
What we offer
Extra paid leave
Language classes
Meeting with experts
Professional development ($600/year for courses)
QIC running club
Relocation support
Remote health insurance (up to $1,500 dental coverage)