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This position sits in our Marketing & Technology service based in London. We combine data, technology, creative and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like social, influencer, TTL ad campaigns, augmented reality, AI and innovation. Our clients include eBay, PepsiCo, L’oréal, Just Eat Takeaway, Meta, OpenAI and many more. We’re looking for a culturally plugged-in Mid-Weight Creative who lives and breathes social media. Someone who’s not just chronically online but understands how to shape culture through stand-out ideas. We’re looking for someone who can define the cultural direction of our work, influence clients, and elevate how we think about social-first thinking. This role is for someone who thinks platform-first, not TV-down. Someone who understands that today’s biggest campaigns don’t just interrupt culture, they participate, spark it and ultimately become a part of it.
Job Responsibility:
Work across always-on, reactive and campaign briefs, turning insights, behaviours and cultural signals into ideas people want to share, remix and get involved in
Help shape the work we make, identify cultural opportunities for clients before they can, and influence how brands show up in culture
Developing big, culturally-led creative platforms that can scale across channels, experiences and campaigns, not just live within social feeds
Collaborate closely with strategists, designers, influencers, community managers and media teams to bring ideas to life
Craft sharp copy, scripts and concepts that feel native to each platform and audience
Shape ideas from concept through to execution - staying hands-on throughout
Spot cultural moments, trends and conversations and turn them into brand-ownable ideas and bring a strong point of view on internet culture, platform behaviours and evolving formats
Confidently present work internally and to clients, articulating the cultural insight and platform logic behind your thinking
Champion craft - from lo-fi reactive content to larger social-led campaigns
Requirements:
Ability to take a sharp social insight and turn it into a larger conceptual idea that can travel across multiple touchpoints
A strong portfolio demonstrating social-first thinking and culturally relevant work
Deep understanding of TikTok, Instagram and Influencer content in particular - formats, behaviours, humour, subcultures, influencers and trends
Strong copywriting and/or art direction skills with platform nuance
A natural instinct for what will make someone stop scrolling
Experience turning insights, comments or community behaviour into content opportunities
Confidence presenting ideas internally and externally
Ability to collaborate across disciplines - from analysts to influencers
Love of learning new platforms, features, AI developments and emerging formats
A self starter with a collaborative attitude and proactive way
Nice to have:
Have an open mindset and a proactive attitude toward integrating AI into your creative workflow, using it thoughtfully to enhance and elevate ideas
What we offer:
A flexible, hybrid working policy
The choice of medical healthcare providers (Bupa or Medicash)
25 days holiday plus bank holidays and your birthday off each year
Company pension scheme
EAP scheme
Ride to work scheme
Enhanced family friendly policies
Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
A reputation for doing good
Awesome clients
The opportunity for possibility
Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities