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The Market Development Manager is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role will actively prospect new business opportunities and convert solar installers into Generac customers, who resell Generac’s PWRmicro solar and PWRcell 2 storage solutions, as well as other Generac ecosystem components (primarily home standby generators but also including ecobee smart thermostats, EV chargers, etc.). This individual will develop and execute targeted strategies, establish program agreements, and drive product sales to the end market users through our current distribution platform. Territory Coverage: Mid-Atlantic U.S. states
Job Responsibility:
Identify, engage, and convert solar installation companies into Generac ecosystem customers
Plan and implement sales strategies to maximize share and margin
motivate customers to prefer Generac products over the competition
Expand customer base by identifying new partners and developing new customer opportunities
Build and maintain an extensive pipeline of new key account opportunities. Position is 80% new account development and 20% account management
Build strong relationships with established key account customers and support teams to enhance long-term business relationships
Maintain sales records in CRM and current activity on progress to provide accurate forecasting information
Work with sales and business leadership to develop a business plan to support each key account's growth initiatives
Provide market feedback and competitive intelligence to business and sales leadership
Maintain tight follow up on programs to close opportunities effectively and efficiently
Communicate proficiently with Generac Clean Energy sales team members to ensure coordinated effort to capture and serve accounts effectively
Requirements:
Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
4 years of solar industry experience
Ability to travel 30-60% of the time
Nice to have:
Experience in residential solar and energy storage
Experience in business-to-business sales
Experience selling to C-suite executives and key decision makers at large corporations
Working knowledge of two-step distribution model
Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close
Experience identifying leading market indicators and major prospects through 3rd party tools such as Ohm Analytics, Woodmac, etc.
What we offer:
This role is eligible for variable compensation including short term and long-term incentives