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Meta Ads Specialist

Spain; Czech Republic, Madrid · Job Posted February 21, 2026
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Job Description

Groupon is in transformation mode - and Performance Marketing is at the center of it. We are one of the largest Meta advertisers in the region, running large-scale Dynamic Product Ads across complex product feeds. We’ve recently raised our ROAS targets, improved profitability, and now we’re pushing harder into acquisition. We’re looking for a strong, hands-on Meta specialist who wants ownership, scale, and real impact. This is not a “launch campaigns and report” role. This is a role where you improve structure, performance, and profitability.

Job Responsibility

  • Full ownership of Meta Ads performance
  • Large-scale DPA campaigns
  • Feed & catalog optimization
  • Creative testing strategy - from hypothesis to iteration
  • Budget & bid strategy optimization at scale
  • Data-driven decision making
  • Using AI tools to improve campaign workflows and insights

Requirements

  • Strong hands-on Meta Ads experience
  • Proven experience managing mid-to-large budgets
  • Deep knowledge of DPA and catalog/feed optimization
  • Experience in e-commerce / marketplace / performance-driven B2C
  • Structured creative testing approach
  • Solid analytical mindset
  • Comfort using AI tools in daily marketing workflows

Nice to have

In-house experience is a plus

What we offer

  • We operate at real scale - not small experimental budgets
  • Performance marketing is a core growth driver in our transformation
  • High visibility and real ownership from day one
  • Strong focus on profitability and measurable impact
  • AI and automation are actively encouraged, not just discussed
  • Hybrid model in Madrid or Prague

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