CrawlJobs Logo

Messaging Content Strategy Analyst

themuse.com Logo

The Muse

Location Icon

Location:
United States

Category Icon
Category:
Media

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

79200.00 - 162000.00 USD / Year
Save Job
Save Icon
Apply Position

Job Description:

USA TODAY Co. is looking for a high-energy, audience-focused content strategist with journalism experience (required) to monitor and advise on the performance and innovation of the USA TODAY Co.'s messaging portfolio - focusing primarily on email newsletters, and also advising on SMS and other messaging platforms. The ideal candidate is passionate about preserving the future of local news through innovative storytelling and engagement experiences. This role is right for you if you're constantly monitoring the latest trends in social media, messaging and emerging platforms and love to experiment and innovate. In addition to leading our email newsletter and SMS strategies, this role will also give you the opportunity to make an impact on newsrooms across the country, coaching journalists on how to best build trust with their audience through messaging platforms. You will be expected to be an expert on the trends in the creator space outside of the news industry, and be required to find ways to translate those tactics into strategies for our newsrooms. As a key member of our dynamic Content Strategy/Analytics team, you will utilize your expertise in data analytics, reporting tools and platform insights alongside your messaging expertise to enhance the audience growth and engagement, revenue generation and digital subscription growth for USA TODAY and local USA TODAY Network news sites. Help us ensure the future of journalism is strong and that our newsrooms continue to evolve to meet the needs of a growing digital audience, especially on key platforms that can drive a personal connection between our newsrooms and their communities. This position is remote and can be based anywhere in the US, except for Alaska and Hawaii. If you live near one of our local newsrooms, you may have the option to use that as a base of operations.

Job Responsibility:

  • Work with USA TODAY Network leaders in assessing USA TODAY Co. editorial newsletter and messaging portfolio, including monitoring strategy, performance, developing journeys and driving innovation
  • Translate data points into actionable insights
  • Create and monitor reporting and KPI progress, including metrics for loyalty, engagement, ensuring accuracy, timeliness, and relevance
  • Develop and manage relevant reporting for new newsletter and messaging experiments and initiatives
  • Partner across divisions to improve revenue and consumer retention with the newsletter and messaging experience. Collaborate with cross-functional teams to analyze audience and revenue data (both consumer and advertising/affiliate), identify trends, and provide timely recommendations that contribute to informed business decisions
  • Host trainings on best practices, data-informed decision making and use of analytics tools
  • Coach newsroom partners on best practices for key platforms, including language and tone, style, time of sends, promotion strategies, etc
  • Analytics QA for new product deployments and troubleshooting

Requirements:

  • Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience
  • Experience as a digital leader in a news operation. Prior experience in a digital, print or television news operation is required. Journalism experience is mandatory
  • 7+ years of journalism digital or leadership experience and understanding of the modern digital media landscape
  • 3-5 years of experience in analytics, with a preference for content analytics
  • A proven passion and experience with storytelling via messaging platforms, with expertise in email newsletters, both paid and free products
  • Experience curating newsletters, developing strategies that build newsletter audiences and driving innovation in the messaging/newsletter space
  • Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers
  • Aptitude for and experience validating, collecting and interpreting data
  • Pro-active leader that can manage their time and prioritization of tasks independently
  • Candidates should have facility with AI and automation and experience in using it to enhance their journalism
  • Experience using and building reports with Google Analytics and Parse.ly or similar tools
  • Advanced skill in Microsoft Excel, including creating pivot tables from complex datasets and understanding of basic Excel formulas
  • Expertise in Salesforce/Exact Target is required
  • Excellent communication skills, both written and verbal, to effectively convey findings and recommendations to diverse stakeholders
  • Familiarity with news products and journalism and understanding of media analytics and ethics

Nice to have:

  • Big Query, SQL, Tableau, Google Ad Manager and other analytic and data tools are a bonus. As is experience with using AI to analyze data
  • Experience with platform-specific data tools such as Substack, Subtext, Meta, TikTok, and other platform tools is preferred
What we offer:
  • HSA With Employer Contribution
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Short-Term Disability
  • Long-Term Disability
  • FSA
  • Pet Insurance
  • Mental Health Benefits
  • HSA
  • Fertility Benefits
  • Adoption Assistance Program
  • Family Support Resources
  • Birth Parent Or Maternity Leave
  • Non-Birth Parent Or Paternity Leave
  • Flexible Work Hours
  • Remote Work Opportunities
  • Hybrid Work Opportunities
  • Commuter Benefits Program
  • Casual Dress
  • Paid Vacation
  • Paid Holidays
  • Personal/Sick Days
  • Leave Of Absence
  • Volunteer Time Off
  • Financial Counseling
  • 401(K)
  • Performance Bonus
  • Relocation Assistance
  • Internship Program
  • Leadership Training Program
  • Mentor Program
  • Access To Online Courses
  • Lunch And Learns
  • Work Visa Sponsorship
  • Tuition Reimbursement
  • Promote From Within
  • Employee Resource Groups (ERG)
  • Diversity, Equity, And Inclusion Program

Additional Information:

Job Posted:
January 23, 2026

Work Type:
Remote work
Icon
The Muse - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Messaging Content Strategy Analyst

Vp-marketing

Metabase is the easiest way for people to get insights from their data, from tin...
Location
Location
United States
Salary
Salary:
Not provided
metabase.com Logo
Metabase
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • You know what resonates with developers and data analysts, and you can create authentic messaging and content strategies that our user base appreciates
  • You have built a successful, comprehensive marketing strategy to reach and win target personas and achieve business growth goals, especially at a scaling startup and in a PLG context
  • You understand the current market landscape around Open Source Software and Data
  • You understand all parts of a marketing funnel and can correctly measure impact to inform decision-making and optimize performance
  • You work effectively with cross-functional teams (product, design and engineering) to run experiments and build growth channels
  • You are equally comfortable diving deep into the details and zooming out to grasp the full picture
  • You are comfortable rolling up your sleeves as an effective hands-on contributor and as a leader in building high-performing teams
  • You thrive in ambiguous, scrappy fast moving startup environments
Job Responsibility
Job Responsibility
  • Define the marketing strategy and build the team and marketing engine to meet our growth goals
  • Work with Success Engineering to grow our large user, developer and partner communities
  • Have a hands-on approach to moving key marketing initiatives and deliverables forward in parallel with building your team
  • Articulate Metabase’s unique value proposition to analysts, developers and teams Lead the creation of content, community engagement, and social strategies that generate public conversations and an engaged following
  • Build awareness of Metabase through experimentation with a variety of channels and messages
  • Build out the marketing operations backend and instill a culture of quantitative rigor in parallel with fostering creativity and experimentation
What we offer
What we offer
  • flexibility (define your own schedule and work from wherever you want)
  • autonomy
  • an environment that fosters growth, learning, and development
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager

As a Senior Product Marketing Manager at T-Mobile, you will play a pivotal role ...
Location
Location
United States , Bellevue; Overland Park; Frisco
Salary
Salary:
119600.00 - 215700.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in marketing, Business, Communications, or relevant field of study such as Computer Science
  • 7+ years of experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
  • Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
  • Segmentation: A strong technical foundation, including experience delivering segment-specific solutions
  • Customer Experience Management: Extensive customer interaction experience and customer success storytelling
  • Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
  • Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
  • At least 18 years of age
  • Legally authorized to work in the United States
Job Responsibility
Job Responsibility
  • Develop product positioning, value propositions, and messaging that resonates with the buying audience and produce the source messaging blueprint
  • Create product collateral such as data sheets, FAQ’s, technical briefs, and presentations for both internal stakeholder teams and customer facing use
  • Deliver webinars and training sessions where needed
  • Develop and lead cross functional execution of a standard set of product marketing assets including audience segmentation, competitive positioning, pricing and packaging, messaging and positioning, launch and operational plans
  • Assist in product naming by providing market, competitive and customer context
  • Support launch planning and orchestrate execution of the commercial release of products and services
  • Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
  • Serve as market-facing SME/thought leader for the product and interface with industry analysts as company representative
  • Develop customer references, testimonials, and insights for external and internal use
  • Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
What we offer
What we offer
  • Annual stock grant
  • Employee stock purchase plan
  • 401(k)
  • Access to free, year-round money coaches
  • Medical, dental and vision insurance
  • Flexible spending account
  • Employee stock grants
  • Employee stock purchase plan
  • Paid time off
  • Up to 12 paid holidays
  • Fulltime
Read More
Arrow Right

Product Marketing Manager

Outpost24 is seeking a Product Marketing Manager to join our team from one of ou...
Location
Location
Multiple , Multiple
Salary
Salary:
Not provided
outpost24.com Logo
Outpost24 Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of B2B Product Marketing experience
  • Solid background in cybersecurity (specifically ASM, DRP, or Application Security is a strong plus)
  • Track record of shaping go-to-market strategy and influencing product and commercial decisions
  • Clear, concise writer who can turn technical detail into compelling messaging and content
  • Strong storytelling and presentation skills, including webinars, decks, and customer-facing materials
  • Ability to move fast and work independently in a fast-paced, agile environment
  • Collaborative approach with Product, Sales, CS, and Marketing
Job Responsibility
Job Responsibility
  • Lead go-to-market execution — driving launches, enhancements, and growth initiatives from strategy to delivery, and ensuring cross-functional alignment across Product, Sales, CS, and Marketing
  • Own product positioning and narrative — developing differentiated messaging, value propositions, personas, and assets that stay consistent across website, sales materials, campaigns, webinars, and analyst engagements
  • Create high-impact enablement and content — including pitch decks, messaging guides, battlecards, product demos, webinars, and video-led content such as case studies and customer stories
  • Drive insight across the organisation — gathering and distilling customer feedback, market trends, and competitive intelligence into clear guidance for product direction and GTM strategy
  • Strengthen our analyst presence — coordinating submissions, aligning messaging, and managing timelines and deliverables in partnership with Product and Leadership
  • Measure and improve performance — tracking the impact of launches, content, and GTM motions, and continuously refining how we execute
  • Work with pace and autonomy in a fast-moving, agile environment — delivering high-quality outputs quickly and reliably
What we offer
What we offer
  • A flat organizational structure and lots of autonomy
  • Steep learning curve, where your contributions will have a tangible impact
  • Opportunity to be part of a fast-growing and fun European cybersecurity company
  • Healthy work-life balance
  • Flexible work hours
  • Hybrid working environment (2-3 days in office)
  • Regular performance conversations with managers, focused on development, career progression, and self improvement
  • Vibrant workplace with fun socials, great perks, and a collaborative environment
Read More
Arrow Right

Product Marketing Manager

As a Product Marketing Manager (PMM) at NetApp, you will be the voice of the cus...
Location
Location
United States , Morrisville; San Jose; Bellevue; San Francisco
Salary
Salary:
145000.00 - 170000.00 USD / Year
netapp.com Logo
NetApp
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 8 years of experience in a product marketing role within an enterprise technology or cloud solutions company
  • Strong storytelling and messaging capabilities
  • Deep understanding of buyer personas, customer journeys, and competitive landscapes
  • Ability to bridge technical concepts with business value
  • Typically requires a minimum of 8 years of related experience in addition to a Bachelor's degree in a related technical or marketing field
  • Additional experience above the stated minimum requirements may be considered in place of a Bachelor's degree
Job Responsibility
Job Responsibility
  • Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels
  • Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy
  • Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations
  • Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies
  • Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings
  • Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives
  • Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops
What we offer
What we offer
  • Health Insurance
  • Life Insurance
  • Retirement or Pension Plans
  • Paid Time Off (PTO)
  • various Leave options
  • Performance-Based Incentives
  • employee stock purchase plan
  • restricted stocks (RSU’s)
  • volunteer time off program (40 hours paid time per year)
  • comprehensive medical, dental, wellness, and vision plans
  • Fulltime
Read More
Arrow Right

Technology Outbound Product Manager

Join the innovators of OpsRamp as its technology product management leader, resp...
Location
Location
India , Bangalore
Salary
Salary:
Not provided
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in marketing, engineering, computer science, or a related field
  • MBA or advanced technical degree preferred
  • 4+ years of experience in technical marketing, product marketing, or product management, or pre-sales in observability, ITOM, log management, SaaS and enterprise software, or IT infrastructure industries
  • Knowledge/experience with SaaS software preferred
  • Public cloud experience is a plus
  • Knowledge of application modernization (e.g., Kubernetes), automation (python, pipelines, PowerShell, etc.) is a plus
  • Proven track record of developing and executing successful GTM strategies and campaigns that drive awareness, demand generation, and market leadership
  • Excellent written and verbal communication skills, with the ability to distill complex technical concepts into clear, concise, and compelling messaging and content
  • Strong analytical skills and experience conducting market and competitive analysis to identify key trends, insights, and opportunities
  • Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams and multiple stakeholders
Job Responsibility
Job Responsibility
  • Develop and execute technical evangelizing strategies to drive awareness, demand generation, and market leadership for OpsRamp solutions
  • Collaborate with product management and engineering teams to deeply understand product features, capabilities, and roadmaps, and translate them into compelling value propositions, messaging, and content
  • Create and maintain a wide range of technical collateral, including whitepapers, solution briefs, presentations, videos, demos, and blog posts
  • Drive the creation and delivery of technical enablement materials to support technical sales, partners, and customers, including training presentations, FAQs, and technical guides
  • Conduct market and competitive analysis to identify key trends, insights, and opportunities to differentiate OpsRamp in the ITOM market
  • Serve as a technical evangelist and spokesperson for OpsRamp at industry events, conferences, webinars, and customer meetings
  • Collaborate with product marketing and corporate marketing teams to develop technical content that drives engagement, leads, and pipeline
  • Gather key customer and target audience insights to inform product positioning and messaging as well as the product roadmap
  • Contribute to GTM strategy and messaging, and help maintain technical accuracy of marketing messages.
What we offer
What we offer
  • Health & Wellbeing
  • Personal & Professional Development
  • Unconditional Inclusion
  • Fulltime
Read More
Arrow Right

Communications Manager

Verkada is expanding our communications team and is seeking a Communications Man...
Location
Location
United States , New York City; San Mateo
Salary
Salary:
120000.00 - 150000.00 USD / Year
verkada.com Logo
Verkada
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7-10 years of experience in communications, public relations, or a related field, with a proven track record of managing high-impact campaigns
  • Deep expertise in PR strategy, messaging, and reputation management
  • Strong understanding of the competitive landscape, industry trends, and the “big picture” of communications strategy
  • Exceptional storytelling and writing skills, with the ability to produce executive-ready content with minimal oversight
  • Confidence in decision-making, with the ability to anticipate needs, prioritize under pressure, and identify creative solutions to open-ended challenges
  • Demonstrated ability to build trusted relationships with executives, internal stakeholders, and external media
  • Resilient under high-pressure situations and solutions-oriented in the face of challenges
  • Experience mentoring and supporting junior colleagues, setting a high standard of professionalism and proactivity
  • Strong project management skills, able to independently drive mid- to large-scale initiatives across teams
  • You must be independently authorized to work in the U.S.
Job Responsibility
Job Responsibility
  • Lead proactive PR campaigns, major announcements, and crisis response efforts
  • Shape company messaging and advise senior leadership on communications strategies
  • Cultivate strong relationships with top-tier reporters, analysts, and industry influencers
  • Act as project manager for mid- to large-scale initiatives, ensuring alignment across cross-functional partners
  • Analyze media impact and refine strategies to maximize effectiveness
  • Proactively identify procedural or reputational challenges across the company and drive initiatives to address them
  • Contribute to and lead team discussions on media opportunities, industry trends, and cross-team collaborations
  • Produce high-quality written materials — press releases, executive remarks, op-eds, and more — that require little to no revision before delivery to stakeholders
  • Mentor and guide junior members of the communications team, supporting their growth and development
What we offer
What we offer
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Fulltime
Read More
Arrow Right

Principal Product Marketing Manager (PMM) - AI

Actian is a leading provider of data management and data intelligence solutions,...
Location
Location
United States
Salary
Salary:
Not provided
actian.com Logo
Actian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years’ PMM experience in enterprise software with a focus on data, analytics, cloud, SaaS, or adjacent technologies
  • 1-2 years’ PMM experience owning AI/ML products with hands-on experience deploying or running AI agents or AL/ML workflow automations
  • Strong understanding of AI/ML ecosystem and trends including AI data analysts, MCP servers, LangGraph, vector databases, RAG, and LLM applications
  • Exceptional storytelling ability with talent for translating technical features into business value
  • Experience with free trials and product-led sales growth models
  • Technical background preferred
Job Responsibility
Job Responsibility
  • Develop differentiated messaging, value propositions, and assets for Actian’s AI-based products and technologies with a focus on agents and orchestration, agent activity tracking, security/compliance enforcement, and business impact analytics
  • Partner with R&D and SE teams to translate engineering concepts into user-centric messaging and narratives for technical and business audiences
  • Partner with CSM to translate customer success into compelling assets and product stories that build trust and accelerate adoption
  • Develop demand generation content that resonates with technical and non-technical audiences
  • Customize value proposition, messaging, and buyer journey content per ICP
  • Execute launch strategy and bill of materials (BOM) development for AI products
  • Map portfolio AI capabilities to end-user problems and business initiatives
  • Create sales plays and campaigns that drive adoption and pipeline impact
  • Build and deliver internal enablement materials and training: product tours, email cadences, pitch decks, datasheets, and demo scripts
  • Create messaging and content for cross-sell expansion programs within the Actian portfolio
  • Fulltime
Read More
Arrow Right

Vice President of Product Marketing

Via is using technology to transform transportation around the world. From chang...
Location
Location
United States , New York
Salary
Salary:
230000.00 - 270000.00 USD / Year
assessfirst.com Logo
Assessfirst
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum of 13 years of Product Marketing experience in B2B or B2G environments, with a proven record of creating differentiated positioning and driving measurable business impact
  • Strong strategic thinking paired with executional excellence
  • Proven ability to partner cross-functionally with Commercial, Product, and other cross functional leaders to align strategies and outcomes
  • A customer-first mindset and passion for creating market-defining stories that inspire and sell
  • An ability to create measurable impact - and then build systems and processes to replicate success
  • Deep curiosity about how the product works, the role it plays in solving customer pain points, and what makes it truly unique
  • A sense of urgency, extreme ownership, and a bias for action, staying hands-on to do whatever it takes to drive impact
  • Creative, resourceful, and energized by a fast-paced, high-growth environment
Job Responsibility
Job Responsibility
  • Craft Via’s product narrative by creating clear, differentiated, and exciting messaging and positioning across our portfolio of products (Remix, Via, and Citymapper)
  • Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding
  • Lead product launches that inspire customers and drive growth, including narrative development and execution across key touchpoints
  • Enable GTM teams to win by delivering messaging, playbooks, and demos that improve close rates, win rates, and deal velocity
  • Collaborate with Communications to create narratives and messages that influence Via’s media coverage, analyst reports, and market perception
  • Collaborate on content strategy to deliver high-impact materials that engage buyers from awareness through decision
  • Advance thought leadership by creating compelling content and engaging in speaking opportunities that reinforce Via’s position as the category leader
  • Establish and track OKRs and KPIs for team performance, launch outcomes, and GTM effectiveness, using those insights to continuously improve
  • Create replicable tools and processes to support efficiency and scale
What we offer
What we offer
  • free medical plans
  • 401K matching
  • Fulltime
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy