Messaging Content Strategy Analyst

USA TODAY Co. is looking for a high-energy, audience-focused content strategist with journalism experience (required) to monitor and advise on the performance and innovation of the USA TODAY Co.'s messaging portfolio - focusing primarily on email newsletters, and also advising on SMS and other messaging platforms. The ideal candidate is passionate about preserving the future of local news through innovative storytelling and engagement experiences. This role is right for you if you're constantly monitoring the latest trends in social media, messaging and emerging platforms and love to experiment and innovate. In addition to leading our email newsletter and SMS strategies, this role will also give you the opportunity to make an impact on newsrooms across the country, coaching journalists on how to best build trust with their audience through messaging platforms. You will be expected to be an expert on the trends in the creator space outside of the news industry, and be required to find ways to translate those tactics into strategies for our newsrooms. As a key member of our dynamic Content Strategy/Analytics team, you will utilize your expertise in data analytics, reporting tools and platform insights alongside your messaging expertise to enhance the audience growth and engagement, revenue generation and digital subscription growth for USA TODAY and local USA TODAY Network news sites. Help us ensure the future of journalism is strong and that our newsrooms continue to evolve to meet the needs of a growing digital audience, especially on key platforms that can drive a personal connection between our newsrooms and their communities. This position is remote and can be based anywhere in the US, except for Alaska and Hawaii. If you live near one of our local newsrooms, you may have the option to use that as a base of operations.