Job Description
Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here. ABOUT THE ROLE Owns execution of merchandise strategy and product assortments for LIVI Active that enable the achievement of financial plan.Works in collaboration with all cross functional partners to deliver departmental plans. THE IMPACT YOU CAN HAVE Works with Manager to develop and execute the strategic vision of the department integrating customer insight, competitive information, market intelligence, sales and fashion trends, fashion intuition and product distortion to maximize sales and profit. Understands the customer. Research and anticipates what the customer wants next; uses information from store visits in decision making and planning process. Collects industry/ consumer/ competitor trend information. Reports on and integrates findings into the development of the strategic vision and the future selection of product. Synthesizes trend intelligence and determines its relevancy to LB’s brand strategy. Develops product testing strategies that drive top line sales and margin. Works with Planning and Allocation on promotional cadence, flow order, color/size buys, minimum /maximum quantities, etc. Determines, based on history, trend, market information and customer knowledge, the ranking of each item in their assortment. Develops category strategy to identify key categories/items and distorts them to focus on driving newness, sales and fashion penetration. Architects balanced assortment plan that integrates fashion, lifestyle, pricing pyramids and tiered strategies. In season, reacts to current business trends; ensures the integration of fashion newness, develops upside strategies, recognizes product evolution and potential voids; prepares contingency plans to drive sales and profit objectives. Patterns competitors and fashion leaders and understands how they are projecting their brand. Focuses on overall assortment, fashion offering, pricing/promotional cadence, and presentations. Reports on and uses findings/information in season and future line planning. Drives superior performance by reviewing business in-season to maximize sales and profit; owns the in-season management of sales and profits in partnership with Planning & Allocation Teams. Adheres to the business calendar – preparation and ownership of meetings Partners with Design/Product Development to execute to the merchandise strategy from concept to market. Proposes product for PR and marketing vehicles and proof imagery. Partners with Visual on floor set placement of product to ensure that all styles are represented and volume and fashion projection objectives are met. Partners with Store Ops to develop appropriate educational and event tools for stores. Collaborates with Ecommerce and Outlet Merchants to ensure all channel needs are met. Responsible for hind-sighting product performance. Able to identify opportunities to drive profit and reduce markdowns. Takes accountability to develop associates. Prepares associates for broader responsibilities. Recruits and attracts 'the best talent' to the organization
