Merchandising & Brand Strategy Manager, Shopify Supply Job at Shopify

Job Description

We’re hiring a creative, entrepreneurial brand strategist and marketer to help us develop and sell Shopify-branded products that our merchants and developers actually want to buy, wear and share. Shopify Supply is our demo store (where we flex our newest features) and also our brand of limited edition products for entrepreneurs and partners. When it’s done right, it doesn’t feel like swag — it feels like a lifestyle brand for the greater commerce community. This contract role will own the strategy and execution behind Shopify Supply’s merchandising for 2-3 product drops, largely focused on apparel and soft goods. You’ll lead product creation from the first idea to the final shipment, while also building the foundations/capacity for trendjacking and running Supply with commercial rigor (pricing, margins, inventory risk).

Job Responsibility

Plan and execute drops end-to-end: build the drop calendar for the second half of 2026, write product/launch briefs, and drive cross-functional readiness from concept to launch
Create products with taste and craft: lead decisions on materials, construction, fit, trims, graphics/printing, packaging, and overall quality (primarily softgoods)
Lead go-to-market strategy: Shape how each drop earns attention and sells out
Connect with our community: keep tabs on merchant conversations on Social so you can craft products that will resonate
Own sourcing and vendor strategy: identify and manage suppliers/manufacturers, negotiate costs/MOQs/lead times, and establish quality standards and QA mechanisms
Run the business (P&L mindset): set pricing and margin strategy for your drops, manage budget, forecast demand, and make disciplined tradeoffs across quality, speed, and cost
Partner across Brand + Design + Ops: collaborate closely with creative, social, comms, legal, finance, and fulfillment to ensure launches are on brand, compliant, and shippable
Measure what matters: track brand performance (e.g. orders, customer count and earned Social buzz) and iterate the strategy based on learnings

Requirements

Entrepreneurship experience: experience equivalent to running a retail store or online business (assortment, sourcing, pricing, managing inventory, launching new products)
Merchandising leadership + strong taste: you can build an assortment that feels coherent, elevated, and culturally relevant to our audience
Sourcing and production fluency: comfortable with factories/vendors, costing, sampling, timelines, MOQs, and quality control
Commercial rigor: budget conscious, numerate, and able to make clear calls using margin, demand signals, and operational constraints
Cultural instinct (and restraint): eternally online, with a high bar for brand fit
Cross-functional strength: can lead through influence across creative, social, finance, legal, and fulfillment partners

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Merchandising & Brand Strategy Manager, Shopify Supply

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