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This is a great opportunity to join a premium lifestyle and active brand in a newly created Membership Marketing Manager role. You’ll lead the strategy and execution of the brand’s membership and subscription offering, driving acquisition, retention, engagement, and lifetime value through compelling storytelling, digital journeys, and integrated campaigns. If you have strong CRM experience, enjoy shaping member experiences, and want a hands-on role where your work directly impacts growth and loyalty, this is an exciting, career-defining opportunity.
Job Responsibility:
Define and execute global marketing strategies for membership acquisition, retention, and growth
Own the membership funnel, optimising conversion, upsell, renewal rates, and engagement
Lead CRM strategy including segmentation, personalisation, and automation across email, social, and app channels
Partner with cross-functional teams (Brand, Retail, Digital, Community, Tech, Finance) to ensure integrated membership campaigns and seamless member experiences
Influence digital product roadmap to enhance membership app experience and adoption
Report on key performance metrics such as CPA, churn, LTV, ARPU, and ROAS, using insights to drive future campaigns
Support marketing at physical events and activations to bring the membership to life across markets
Requirements:
Proven experience in digital marketing, CRM, and lifecycle campaigns, ideally within membership or subscription models
Strong analytical skills, with the ability to interpret CPA, churn, LTV, and engagement metrics
Experience leading campaigns end-to-end across multiple channels
Ability to collaborate across multiple teams and influence stakeholders
Background in premium fashion, active, or lifestyle brands
Familiarity with marketing automation, analytics platforms, and app management