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Membership Executive

United Kingdom, Sunderland · Job Posted June 09, 2026
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Job Description

Sunderland AFC is launching a new Membership programme and a supporting app to enhance the connection between the club and its supporters. The Membership Executive will manage the scheme's day-to-day operations, striving to deliver a world-class experience for members. This role focuses on daily management and contributes ideas for continuous improvement. Performance assessed based on member growth, retention, revenue, and overall quality of member experience.

Job Responsibility

  • Manage the day-to-day operations of the new membership programme
  • support the launch and continuous improvement of the programme
  • execute daily tasks to grow membership among existing fans and priority international markets
  • contribute to broader marketing initiatives and campaigns
  • work with Business Insights team, Digital Experience Manager, and external agency partners
  • support the membership app as it evolves
  • achieve member growth, retention, revenue, and quality of member experience

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • some experience in a marketing role through work, placement, or internship is desirable
  • strong recent graduates will also be considered
  • good understanding of digital marketing, social media, and content creation
  • strong copywriting skills
  • confident IT skills including content management systems, email platforms, and analytics tools
  • excellent written and verbal communication skills
  • ability to juggle multiple tasks and meet tight deadlines
  • proactive, well-organized, comfortable in a dynamic environment
  • collaborative team player
  • ability to obtain a Basic DBS through SAFC
  • right to work in the UK

Nice to have

  • Experience managing multi-channel campaigns across email, paid media, social, and web
  • involvement in launching new products, programs, or memberships
  • marketing app-led products or driving app engagement
  • exposure to international or multi-market campaigns
  • experience working with external agencies
  • updating and managing website content via CMS
  • working alongside data and insight teams to translate analysis into marketing actions
  • genuine interest in football and understanding of fan culture
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