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Drive strategy, execution, and measurement of performance marketing initiatives across paid media, SEO/SEM, and digital channels — all in service of driving member growth. Collaborate cross-functionally with product, design, and analytics partners to execute efficient, high-impact campaigns that increase member enrollment and engagement.
Job Responsibility:
Execute and optimize performance marketing campaigns across paid search, social, SEO/SEM, and other digital channels
Monitor and report on key performance metrics, budgets, and pacing to ensure efficient use of spend
Implement changes to campaigns based on real-time performance data and testing insights
Support A/B and multivariate testing to improve creative, targeting, bidding strategies, and landing page performance
Collaborate with cross-functional partners (e.g., design, analytics, product) to ensure campaign alignment with growth objectives and measurement frameworks
Maintain up-to-date knowledge of performance marketing tools, platforms, and best practices, especially within healthtech and regulated industries
Assist in preparing campaign reports and insights for internal stakeholders
Requirements:
5+ years of performance marketing experience driving growth across paid search / SEO / SEM / digital
Strong analytical chops
comfortable digging into data and surfacing actionable insights
Strong understanding of behavioral and personalized marketing tactics
Strong communication and collaboration skills, with experience working cross-functionally
Creative and resourceful, with a strong bias for action and testing
A genuine passion for mental health and a respect for the people behind the metrics
What we offer:
Health, Dental, Vision benefits start on your first day
HSA and FSA plans available
Spring contributing up to $1K for HSAs
Employer sponsored 401(k) match of up to 2%
Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
Competitive paid time off policies including vacation, sick leave and company holidays
Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents at 6 months tenure
Access to Noom, a weight management program
Access to fertility care support through Carrot
$4,000 reimbursement for related fertility expenses
Access to Wellhub for fitness, mindfulness, nutrition, and sleep
Access to BrightHorizons for child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year