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Member Engagement Strategy Manager

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Spring Health

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

97680.00 - 122100.00 USD / Year
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Job Description:

Spring Health is looking for a Member Engagement Strategy Manager to join our fast-growing Member Marketing team at Spring Health. In this role, you will be responsible for unlocking access, activation, and utilization amongst our most strategic customers by bringing a consultative, data-driven, and highly personalized approach to our member marketing strategy. You will serve as the strategic marketing voice for key enterprise accounts, developing and implementing marketing strategies that directly support member engagement and revenue goals.

Job Responsibility:

  • Partner with Strategic Account Managers and other stakeholders to co-own member marketing outcomes for Spring Health's most high-impact customers
  • Develop and deliver personalized, data-informed member marketing playbooks that reflect each customer's unique population needs, benefits ecosystem, and business goals
  • Translate complex engagement data into clear, actionable insights for customers, helping them understand what’s working, where improvements are needed, and why specific tactics will drive results
  • Lead implementation marketing strategy for strategic customer launches—ensuring timely, effective go-to-market execution and driving early enrollment and activation
  • Build strategic remediation plans for customers falling short of enrollment or utilization targets
  • identify root causes and define tactical solutions to get back on track
  • Work closely with Member Engagement Strategy, Lifecycle Marketing and Go To Market Operations to deliver personalized strategies at scale
  • Operate as an owner accountable for the execution of member engagement tactics across your owned customer book of business
  • Act as a trusted marketing advisor to customers, educating them on best practices and advocating for strategies that align to shared success metrics
  • Track, report, present, and program manage performance metrics with clarity and consistency, reinforcing the value of Spring Health’s marketing approach to both internal and external stakeholders
  • Seamlessly navigate between customer-facing strategy sessions and deep-dive tactical collaboration

Requirements:

  • 6+ years of experience in B2B2C or customer marketing, ideally in healthcare, benefits, or a mission-driven, high-growth environment
  • Proven success creating and executing marketing strategies that drive measurable outcomes (e.g. activation, engagement, revenue) for large enterprise accounts
  • Strong storytelling and communication skills
  • ability to present data-driven insights in a compelling, customer-centric way
  • Deep empathy for customer and member needs, with a track record of developing nuanced, tailored strategies that consider complex population dynamics
  • Highly collaborative and comfortable working cross-functionally with account teams, marketers, and product leaders
  • Self-starter with a strong sense of ownership, attention to detail, and ability to navigate ambiguity
  • Passionate about mental health and driven by mission-oriented work
  • Comfort working with marketing automation platforms, preferably Iterable
What we offer:
  • Health, Dental, Vision benefits start on your first day
  • Access to One Medical accounts
  • HSA and FSA plans are available, with Spring contributing up to $1K for HSAs
  • Employer sponsored 401(k) match of up to 2%
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
  • Competitive paid time off policies including vacation, sick leave and company holidays
  • At 6 months tenure, parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
  • Access to Noom, a weight management program
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
  • Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep
  • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year
  • $200 per year donation matching to support your favorite causes

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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