Member Engagement Strategy Lead

• Partner with Strategic Account Managers and other stakeholders to co-own member marketing outcomes for Spring Health's most high-impact customers
• Develop and deliver personalized, data-informed member marketing playbooks that reflect each customer's unique population needs, benefits ecosystem, and business goals
• Translate complex engagement data into clear, actionable insights for customers, helping them understand what’s working, where improvements are needed, and why specific tactics will drive results
• Lead implementation marketing strategy for strategic customer launches—ensuring timely, effective go-to-market execution and driving early enrollment and activation
• Build strategic remediation plans for customers falling short of enrollment or utilization targets
• identify root causes and define tactical solutions to get back on track
• Work closely with Core Customer Marketing and Lifecycle Marketing to ensure personalized strategies are scalable and executable across teams
• Act as a trusted marketing advisor to customers, educating them on best practices and advocating for strategies that align to shared success metrics
• Track, report, present, and program manage performance metrics with clarity and consistency, reinforcing the value of Spring Health’s marketing approach to both internal and external stakeholders
• Navigate seamless between smoothly from customer-facing strategy sessions to deep-dive tactical collaboration

• 8+ years of experience in B2B2C or customer marketing, ideally in healthcare, benefits, or a mission-driven, high-growth environment
• Proven success creating and executing marketing strategies that drive measurable outcomes (e.g. activation, engagement, revenue) for large enterprise accounts
• Strong storytelling and communication skills
• ability to present data-driven insights in a compelling, customer-centric way
• Deep empathy for customer and member needs, with a track record of developing nuanced, tailored strategies that consider complex population dynamics
• Highly collaborative and comfortable working cross-functionally with account teams, marketers, and product leaders
• Self-starter with a strong sense of ownership, attention to detail, and ability to navigate ambiguity
• Passionate about mental health and driven by mission-oriented work
• You have the willingness and ability to travel as needed (approx. 10%)
• Comfort working with marketing automation platforms, preferably Iterable

Extra bonus if you’ve had experience marketing to health plan populations, working with health plans, and/or driving member acquisition amongst hard to reach populations

• Health, Dental, Vision benefits start on your first day at Spring
• You and your dependents also receive access to One Medical accounts
• HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes