Member Communications And Marketing Manager Job at KemperSports (Sun City West)

Job Description

This position is responsible for the development and implementation of sales, marketing, and communication strategies, plans, and programs primarily designed to increase membership sales, golf rounds played, maximize revenues (especially membership dues), enhance member and guest engagement, and promote a positive image of the facility. Responsibilities include executing a variety of initiatives including direct and telephone sales, outbound marketing efforts, membership communications, member and guest communications, email marketing campaigns, social media management and posting, direct marketing communications, advertising, special event promotions, public relations, media relations, and community and municipal relations. Responsibilities also include conducting periodic market research and analyzing market trends to provide information essential for evaluating and revising programs, enhancing the Company's competitiveness in the marketplace, and supporting fiscal and operational analysis as appropriate.

Job Responsibility

Develop and implement sales, marketing, membership communication, and customer engagement strategies, plans, and programs designed to increase golf rounds played, maximize revenues, enhance member and guest experiences, and promote a positive image of the facility and Company
Execute a variety of sales and marketing initiatives including direct sales, outbound marketing efforts, telephone sales, membership communications, email marketing campaigns, social media management, advertising, public relations, media relations, special event promotions, and community and municipal outreach activities
Manage and coordinate membership, member, guest, and customer communications through newsletters, membership updates, promotional emails, website content, digital marketing campaigns, and social media platforms to increase awareness, participation, engagement, and satisfaction with facility programs, events, services, and club activities
Build and maintain relationships with media outlets, hotels, tourism and convention contacts, golf associations, civic organizations, corporate partners, municipalities, and community groups to promote tournaments, outings, memberships, events, and other facility initiatives
Develop, organize, and oversee group outings, tournaments, special events, membership activities, and promotional programs while coordinating communication and operational support between departments to ensure successful execution and exceptional customer and member experiences
Maintain positive relationships and communicate clearly, tactfully, and professionally with team members, customers, members, vendors, and outside contacts. Ensure customer-facing team members are informed of all pertinent membership, promotional, event, and operational details to maximize customer satisfaction, member engagement, and service consistency
Conduct periodic market research and analyze internal and external market trends, customer usage, purchasing patterns, membership engagement, satisfaction levels, and competitive activity to evaluate the effectiveness of current sales, marketing, and communication programs and identify opportunities to enhance the facility's competitiveness in the marketplace
Monitor and track the performance of marketing, social media, membership communication, and sales initiatives
analyze budget variances
and recommend strategic adjustments to help achieve fiscal and operational goals
Represent the Company in meetings, presentations, networking opportunities, and community events with clients, municipalities, organizations, members, and outside agencies regarding sales, marketing, promotional, membership, and community relation initiatives
Maintain current knowledge of marketing trends, membership engagement strategies, digital communication practices, social media best practices, customer service initiatives, and golf industry developments through ongoing professional development
Ensure the accurate and timely preparation and submission of all required operational, financial, sales, marketing, membership communication, and budget-related reports
Crosstrain key team members regarding sales processes, membership communication standards, customer engagement practices, event coordination procedures, and marketing initiatives to support operational continuity and the overall success of the team
Perform other duties and responsibilities as assigned.

Requirements

BA or BS degree preferred
5 years applicable marketing, sales, and management experience, preferably in the golf industry
Demonstrated experience and capability in the areas of budget development, fiscal management, strategic planning, staff management, marketing, sales, public relations and community relations
Demonstrated quality written, verbal, and interpersonal communication skills
Ability to analyze and solve problems
efficiently handle multiple duties under pressure with minimal supervision
work flexible hours as required including nights/weekends
Positive attitude, professional manner and appearance in all situations.

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Member Communications And Marketing Manager

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