Medical Content Operation Manager Job at Pfizer (Hangzhou)

Job Description

The Medical Content Operation Manager will be responsible for managing several priority TA’s online content production and operation across the online content whole lifecycle, thus creating exceptional content experiences to meet not only external HCP and patient’s needs, but also satisfy internal user’s expectation. Success will be met through exceptionally close coordination and partnership within Customer Innovation, with Business Units, Medical Affairs, Medical Information, Channel Enablement Team, Digital, Compliance, etc.

Job Responsibility

Work closely within Innovation Center with BU Digital Leads, Patient Leads and MKT, understand companywide and BU-level innovative GTM strategies, and content strategy for designated TA
Develop best fit HCP-facing online content plan based on business objectives and content strategy to provide exceptional medical content experience, thus making every touch point with HCP count
Develop patient-facing online content plan based on patient solution’s objective and content strategy to provide best contest experience to fulfill patient’s needs
Continuously understand reader insights and adjust content plan accordingly, ensure the agile content delivery best match with reader’s needs & industry changing trend
Lead and manage the agencies and editors and unify content from various contributors to ensure every piece of content lines up with content strategy, and deliverables are on time, and within budget
Establish end-to-end process of content production in multiple types (incl. articles, graphic, videos, etc.) to ensure excellent execution
Build a built-in quality control system and manage the key points of content production, as a high-level pair of eyes on each piece of content ensure accuracy and consistency
Monitor and plan relevant content based on certain industry-spreading topics, including topic selection and material collection and extraction, and engage with key stakeholders to drive customer acquisition
Participate in content operation strategies and keep evolving content processes/standards to reflect latest learnings or changes, keeping the light-speed & high-quality competency level
Explore innovative next-generation content production models
Make sure the content production activities comply with scientific standards, and follow company’s SOP governance

Requirements

At least 5 years of experience writing/editorial position or similar roles within online medical media environment
Experience in the pharmaceutical industry is a huge plus
Exceptional writing & editing skills and experience with multiple content formats and digital tools to facilitate efficient content production, analysis, and management
Deep understanding of content reader’s behavior insights & needs, with growth mindset
Demonstrated experience in developing high-quality content, preferably with a portfolio of published content, intended to drive customer acquisition
Great attention to detail and an ability to work within tight deadlines
Have strong esthetics taste and ability to understand the products / Therapeutic Area position and creative vision
Foundational knowledge of content SEO principles
Experience in at-scale production preferred
Acts decisively in complex and fast-moving environment
Bachelor’s degree required
Master’s Degree preferred
Medical or pharmacy-related professional background
Excellent sense of teamwork/collaboration
Strong analytical and strategic skills
Excellent oral and written communications capabilities and presentation skills
Excellent English and Mandarin Chinese skills
Experience with business process creation or re-engineering and change management
Strong interpersonal and influencing capabilities, and communication skills
Fluent with technology solutions to manage projects including appropriate Microsoft Office programs (i.e., Word, Excel, PowerPoint, Project, Visio)

Nice to have

Experience in the pharmaceutical industry is a huge plus
Experience in at-scale production preferred
Master’s Degree preferred

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Medical Content Operation Manager

Job Description

Job Responsibility

Requirements

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