Media Trader

• Own the optimization and management across PPC channels: Google Adwords, Bing, Facebook, LinkedIn, Twitter to scale and achieve/exceed KPI targets for clients
• Create, categorize and refine keyword lists as well as strategies to create a comprehensive campaign that drives qualified visitors to client sites
• Implement successful bidding strategies and effective keyword management
• Manage campaigns to clients’ weekly and monthly budget and conversion goals
• Identify opportunities to grow and scale cross-channel marketing for clients
• Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance
• Develop and run experimentations to improve account performance
• Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics
• Work closely with Account Managers to communicate campaign strategy, progress and results
• Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis with account service teams
• Present data on monthly and quarterly calls to client teams, reviewing metrics and optimizations

• 2+ years of PPC experience, specifically Google Ads and Facebook/LinkedIn Ads
• Experience managing large monthly budgets (over $30,000/mo)
• Experience with programmatic media
• Experience in a marketing role at a B2C company
• Experience working with marketing automation platforms (e.g. Marketo, Kenshoo, or Marin Software)
• Strong proficiency in Excel (pivot tables, vlookups)
• Possess strong quantitative and creative-thinking skills
• Critical-thinking and problem-solving skills are also a must
• Strong communication and teamwork skills
• Highly organized, motivated and a self-starter (you know what to do without guidance or instruction)
• High attention to detail, a strong sense of work ownership and high reliability to meet deadlines

Google Ads Certification a Plus

• Comprehensive medical coverage, with dental, vision and life insurance
• Competitive 401(k) plan with employer matching
• Unlimited flexible time off (FTO)
• World-class training that keeps you at the forefront of innovation