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Does using technology and data to solve problems and deliver results excite you? Are you both a creative and qualitative thinker? We’re looking for an analytical individual with an interest in programmatic media to help us build, measure, and optimize our campaigns to successfully meet client objectives for some of the most well-known Fortune 500 companies in the world. The ideal candidate is intellectually curious and able to combine data and relevant information to turn insights into action to get results. We’re looking for unconventional thinkers. Relentless collaborators. And ferocious innovators. Talented individuals who are ready to work towards solutions that transform the way employers and job seekers connect.
Job Responsibility:
Own the optimization and management across Paid Media channels: Programmatic DSPs (DV360, Trade desk), Google Ads and Microsoft Ads to scale and achieve/exceed KPI targets for clients
Analyze and optimize programmatic media based on performance
Create, categorize and refine keyword lists as well as strategies to create a comprehensive campaign that drives qualified visitors to client sites
Implement successful bidding strategies and effective keyword/inventory management
Manage campaigns to clients’ weekly and monthly budget and conversion goals
Identify opportunities to grow and scale cross-channel marketing for clients
Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance
Develop and run experiments to improve account performance
Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics
Work closely with cross-functional teams to communicate campaign strategy, progress and results
Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis with account service teams
Present data on monthly and quarterly calls to client teams, reviewing metrics and optimizations
Requirements:
2+ years of Paid Media experience, specifically Programmatic DSPs (DV360, Trade desk), Google Ads and Microsoft Ads
Google Certifications are a plus
Experience managing large monthly budgets
Experience with Programmatic DSPs highly desired
Strong proficiency in Excel (pivot tables, vlookups)
Strong quantitative and creative-thinking skills
Critical-thinking and problem-solving skills
Strong communication and teamwork skills
Highly organized, motivated and a self-starter
High attention to detail, a strong sense of work ownership and high reliability to meet deadlines
Nice to have:
Google Certifications are a plus
What we offer:
Comprehensive medical coverage, with dental, vision and life insurance
Competitive 401(k) plan with employer matching
Unlimited flexible time off (FTO)
World-class training that keeps you at the forefront of innovation