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The Media Strategy Supervisor is responsible for overall client media strategy and execution of digital and endemic media campaigns across paid search, programmatic engagement, publisher media and other channel opportunities. This role works closely with the Director of Paid/Digital Media and the SVP Digital + Engagement Strategy to set and support a future vision for the media team and to execute against that vision.
Job Responsibility:
Collaborative focus with all team members, clients and media partners with focus on strong relationships and value creation
Develop, execute and manage media strategy in line with client objectives
Oversee efficient and accurate invoicing and reconciliation with the finance team
Relentless focus on innovation with media partners and creating new opportunities for clients
Day-to-day oversight and optimization of campaigns underway
Test and Learn recommendations, planning and management
Ongoing program performance analysis, insights and reporting
Partnership with account leads and project managers to ensure timely delivery of campaigns and project requirements
Requirements:
B.S. in marketing, communications, journalism and/or related field
5-7 years of experience in paid media
Paid search/programmatic experience
Endemic publishing partner management experience
Key platform certifications preferred
Experience with DoubleClick/Google Marketing Suite
Nice to have:
Preference for experience in food, companion animal health and agriculture categories
What we offer:
Comprehensive health benefits and employee assistance programs, which may include dental, medical, vision, life insurance and more