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Media Strategy, Planning & Investment Manager

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Pepsico

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Location:
United States , Plano

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Category:
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Contract Type:
Not provided

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Salary:

93500.00 - 156450.00 USD / Year
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Job Description:

Support the execution of paid media strategy, planning, and investment for PepsiCo’s Functional Foods Brand portfolio (Baked, PopCorners, Simply, SunChips, Smartfood) and Lay’s. This role supports data-driven, consumer-centric media plans that maximize ROI, strengthen brand equity, and drive growth across omnichannel media platforms.

Job Responsibility:

  • Support paid media strategy and plan development and oversee tactical media execution, including in-flight optimizations, for Functional Foods Brands and Lay’s
  • Align media strategies with marketing objectives and consumer insights, ensuring partners, channels, and tactics adhere to PepsiCo Foods media planning principles
  • Champion test and learn initiatives to codify best practices and share learnings across the organization
  • Steward significant paid media investment, ensuring efficiency and effectiveness across channels
  • Monitor media campaign performance, analyze results, and provide actionable insights to optimize future planning
  • Manage day-to-day relationships with agency partners to ensure successful execution of plans
  • Collaborate with Marketing Science team to develop measurement frameworks and audience approaches aligned with Brand KPIs
  • Coordinate with Commerce Media teams to develop complementary approaches for holistic end-to-end media planning

Requirements:

  • 3+ years in media strategy, planning, and investment, preferably in CPG or agency environments
  • Hands-on experience with media measurement and agency coordination
  • Strong expertise in omnichannel media planning, data-driven marketing, and performance analytics
  • Exceptional organizational, communication, and project management skills
  • Ability to communicate complex concepts to a wide range of audiences and stakeholders
  • Passion for media innovation and consumer engagement
  • Strategic thinker and with ability to translate insights into actionable media plans
  • Candidate must be comfortable managing multiple priorities in a fast-paced, data-driven environment
What we offer:
  • Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
  • Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

Additional Information:

Job Posted:
February 17, 2026

Employment Type:
Fulltime
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