Media Strategy Lead

• Acts as the voice of media strategy in integrated planning with internal and external partners
• Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform
• Serves as key day-to-day liaison with paid media agency
• Sharing/Collaboration with Domestic and Global partners on plans & learnings
• Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display
• Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan
• Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions
• Meets with existing and prospective media vendors to evaluate future media opportunities
• Oversees holistic budget to be executed by team
• Responsible for sharing integrated media plans to key stakeholders
• Manages upfront investment, paid ipartnerships, and key vendor relationships
• Oversees holistic digital strategy driving in-store sales
• Oversees grand openings, local, and multi-cultural plans
• Partners with consumer insights and agency partners to execute cross-channel measurement studies
• Represent paid media strategy for annual and ad hoc planning processes
• Continuously monitors campaign & provides optimizations
• Leads quarterly look-backs & establishes best practices

• Bachelor's Degree or similar marketing experience
• A minimum of 7-10 years of experience in media
• Experience across media channels, with a strong emphasis on digital channels (paid social, Digital Video, email, search)
• Strong experience optimizing media channels and establishing testing approaches and analytics experience
• 5+ years managing a team of associates (contractor will not be responsible for managing individuals during this assignment)
• Effective verbal and written communication on all levels and both internally and externally
• Experience working with outside agencies and vendors
• Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements
• Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously
• Excellent working knowledge of Excel and PowerPoint
• Strong analytical experience and proven critical thinking

Knowledge of retail business a plus

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan