Media Strategy Director Job at LERMA (Dallas)

Director, Media Strategy

Modifly is looking for a full-time Director, Media Strategy to join our team wit...

Location

United States , San Diego; Cincinnati

Salary:

120000.00 - 150000.00 USD / Year

CourtAvenue

Expiration Date

Until further notice

Requirements

7+ years of experience in media strategy
Ability to craft cohesive strategy based on client goals, industry knowledge, and audience insights
Experience at a creative agency and/or working closely with a creative department to develop concepts, testing strategy, etc.
Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses
Experience leading cross-channel client engagements with minimal oversight
Understanding of basic marketing funnel and where each channel plays role
High level of self accountability to get work done and push the team to hit all goals
Understanding of a startup environment and the flexibility needed in order to be successful
Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
Effective time management and project management skills

Job Responsibility

Oversee development of omni-channel, performance-driven media strategies, inclusive of media mix, budget allocation, audience segmentation, creative strategy, KPI development and measurement frameworks
Serve as the media point person when high-level strategy questions arise related to the marketing funnel, audiences, budget, measurement, etc.
Ensure best-in-class performance-driven creative strategy
Identify opportunities for organic growth on key accounts, and work closely with Account leads to sell in new services, ad hoc scopes of work, etc.
Support the team on new business efforts and pitches, as time and bandwidth allows
Provide regular client health updates to Head of Paid Media, ensuring key wins are highlighted, and key challenges are flagged early
Be comfortable speaking to clients and partners about Modifly’s unique philosophy and methodology when it comes to performance media, creative testing, etc.
Proactively identify and execute media process enhancements to improve ways of working with clients, vendors, and internally across disciplines
Keep a pulse on resourcing needs across the team and work closely with Head of Paid Media to evaluate bandwidth, determine skill gaps, vet candidates, and help onboard new team members (full-time and/or freelance)
Ensure ongoing career growth and development of junior team members through delegation, training, and coaching

What we offer

Medical, Dental, Vision
401K w company match
17 Paid Holidays
Flexible PTO
Ongoing learning opportunities, including workshops on data analysis techniques, advanced ad platform functionalities, and emerging trends in the digital marketing landscape

Fulltime

Group Director, Integrated Media Strategy

The Group Director, Integrated Media Strategy at Modifly is a senior leader and ...

Location

United States , Chicago, IL; Dallas, TX; Cincinnati, OH; San Diego, CA; Minneapolis, MN; Bentonville, AR

Salary:

150000.00 - 180000.00 USD / Year

CourtAvenue

Expiration Date

Until further notice

Requirements

12+ years in paid media with demonstrated success in omni-channel campaign leadership (enterprise-level experience strongly preferred)
5+ years in people management, with a track record of scaling high-performing teams
Deep expertise across paid search, paid social, programmatic, video, retail/e-commerce media, and emerging platforms
Proven ability to connect performance data, creative assets, and media strategy into business-impact storytelling
Strong financial and strategic acumen: able to manage budgets, forecast impact, and translate numbers into client-ready insights
Exceptional executive communication and presentation skills—able to simplify complexity and inspire confidence in senior stakeholders
Adept at managing multiple complex accounts and balancing hands-on detail with strategic oversight
Curious, adaptable, and passionate about continuous learning in a rapidly evolving industry

Job Responsibility

Lead, mentor, and inspire a team of media professionals
build an accountable, high-performing culture
Act as a trusted escalation point for strategy, client, or delivery challenges
Own staffing and resource planning across assigned accounts, aligning people, workload, and revenue goals
Champion cross-department collaboration, ensuring seamless integration between media, creative, analytics, and client service
Drive select departmental initiatives that scale Modifly’s media practice and future-proof capabilities, working closely with Executive Director, Media
Architect omni-channel paid media strategies across search, social, programmatic, retail, video, display, and emerging platforms
Stay hands-on in guiding campaign structure, optimizations, and platform best practices to ensure strategies perform
Bridge media, data, and creative by partnering with analytics and creative teams to test, measure, and scale what works
Translate complex performance data into clear, compelling stories and actionable strategies for senior-level clients

Fulltime

Associate Director, Digital Media Strategy

The Associate Director, Digital Media Strategy must have demonstrated expertise ...

Location

United States

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

5+ years of experience at a media planning & buying agency experience a must
Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Meticulous and detail-oriented
Proven track record and ability to mentor junior members of a team to teach and inform digital media best practices
Basic knowledge of traditional media
be able to speak strategically about how digital and traditional media work together
Extensive experience planning and buying digital media: Paid Social, Paid Search, and programmatic experience is required
Excellent communication skills, both written and verbal
Experience presenting to client executives and upper management
Must be a proactive team player willing to roll your sleeves up and help the team as needed

Job Responsibility

Act as both an internal and client-facing subject matter expert for digital media strategy
Provide both internal and external (client facing) POV on the future state of digital media, as it related to changes in the industry
Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
Know when and why to use different digital media channels (based on client business objectives and KPIs)
Utilize a data-driven approach to budget allocation decision making
Perform hands-on optimization of digital campaigns and delegate digital campaign optimization efforts to team members when necessary
Put together clear and concise presentations
Analyze the meaning behind data and communicate key findings and highlights to clients
Pull media pacing reports and analyze against KPIs
Contribute to thought leadership content around digital media strategy (blogs, articles, whitepapers)

Associate Director, Digital Strategy

The Associate Director, Digital Strategy must have demonstrated expertise across...

Location

United States

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

5+ years of experience at a media planning & buying agency experience a must
Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Meticulous and detail-oriented
Proven track record and ability to mentor junior members of a team to teach and inform digital media best practices
Basic knowledge of traditional media
be able to speak strategically about how digital and traditional media work together
Extensive experience planning and buying digital media: Paid Social, Paid Search, and programmatic experience is required
Excellent communication skills, both written and verbal
Experience presenting to client executives and upper management
Must be a proactive team player willing to roll your sleeves up and help the team as needed

Job Responsibility

Act as both an internal and client-facing subject matter expert for digital media strategy
Provide both internal and external (client facing) POV on the future state of digital media, as it related to changes in the industry
Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
Know when and why to use different digital media channels (based on client business objectives and KPIs)
Utilize a data-driven approach to budget allocation decision making
Perform hands-on optimization of digital campaigns and delegate digital campaign optimization efforts to team members when necessary
Put together clear and concise presentations
Analyze the meaning behind data and communicate key findings and highlights to clients
Pull media pacing reports and analyze against KPIs
Contribute to thought leadership content around digital media strategy (blogs, articles, whitepapers)

Associate Strategy Director

We’re hiring for an Associate Strategy Director - a strategic leader with a trac...

Location

United Kingdom , London

Salary:

Not provided

LADbible Group

Expiration Date

Until further notice

Requirements

Senior strategy experience gained at a creative or social agency, or social publisher
Experience delivering annual/multi-year strategy, and building trust and authority with clients
A strong perspective on how brands grow through cultural relevance
Ability to work across and manage multiple briefs simultaneously in a fast-paced environment, whilst being able to oversee the development of work within the Strategy team
Adept at building cross-department senior relationships and collaborating to achieve shared goals
Comfortable analyzing and understanding a variety of quant and qual datasets, including briefing data teams to coordinate bespoke reports

Job Responsibility

Develop world-class strategy that converts high-value pitches and powers standout, effective, creative work
Build strong relationships with brand direct clients, earning authority and trust that drives further commercial success
As a partner to the creative team, contribute to idea generation and play a key role in ideation sessions
Work closely with LADbible Group’s Data, Intelligence & Planning team to make sure all creative is underpinned with robust data and insight
Support the Director of Strategy in managing team resourcing and output, setting the example for what excellence looks like
Identify proactive client development opportunities and work with the Client Solutions team to bring these to fruition
Build strong working relationships with LADbible Group’s leadership team to encourage close collaboration with creative and project management teams

Director, Audience & Connections Strategy

The Director, Audience & Connections Strategy at Wpromote will be a key strategi...

Location

United States

Salary:

118000.00 - 130000.00 USD / Year

Wpromote

Expiration Date

Until further notice

Requirements

6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment
Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies
Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels
The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment
A background supporting new business pitches and collaborating closely with media strategy
Experience presenting strategic recommendations to senior leadership
Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
Strong analytical skills with the ability to identify meaningful insights and patterns
Experience developing consumer journey frameworks and campaign platforms
Working knowledge with AI tools and being able to design creative prompts for ideation and framework development

Job Responsibility

Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels
Conducting analysis and research to uncover category, cultural, and consumer insights
Creating meaningful consumer journeys that map the path to purchase and identify key moments of influence
Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions
Collaborating closely with media, data, account and creative teams to ensure strategies align with broader campaign objectives
Representing the agency’s strategic point of view in client presentations and new business pitches
Contributing to thought leadership initiatives that position the agency as an industry leader

What we offer

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance

Fulltime

Digital Strategy Director

CLYDE is a fast-paced, impact agency committed to delivering innovative, strateg...

Location

United States , Washington, DC

Salary:

88300.00 - 127200.00 USD / Year

CLYDE

Expiration Date

Until further notice

Requirements

4-7 years of experience in social media strategy, content development, and digital storytelling
Leads the development of breakthrough social media and influencer campaigns
Owns the full lifecycle of social content
Leads internal and client-facing social and influencer discussions
Develops and executes influencer strategies
Thinks beyond trends and calendars to craft thumb-stopping campaigns
Designs and writes social content that’s customized by platform and audience
Uses data and platform insights to inform strategies
Highly skilled in Adobe Creative Suite, relevant design/motion tools
experienced with social scheduling, listening, and influencer tools like Klear

Job Responsibility

Develop comprehensive digital strategies informed by audience insights, platform behavior, and client goals
Identify the right mix of channels, messaging, content formats, and placements for each target audience
Create audience journeys, communication frameworks, and campaign architectures
Translate business challenges into actionable digital strategies
Collaborate with the creative team to shape platform-specific content and messaging
Ensure messaging is tailored to each audience persona and aligned with channel best practices
Recommend formats, tones, and storytelling approaches that resonate across platforms
Analyze campaign performance data to uncover insights and optimization opportunities
Develop data-informed recommendations to improve reach, engagement, and conversion
Monitor digital trends, platform shifts, and audience behavior changes

Senior Director - Strategy & Insights

We are currently looking for a Senior Director – Strategy, who integrates the di...

Location

India , Bangalore

Salary:

Not provided

Mindshare Worldwide

Expiration Date

Until further notice

Requirements

12+ years of experience with at least 10 years in the media industry
Demonstrate exposure and management of senior clients/stakeholders as well as leading a team
Integrated media and marketing knowledge, including traditional media, digital media, data, research and insights
Creative problem solving and ability to join multiple dots across domains
An attitude of curiosity and continuous learning both for self as well as infuse the same culture within the team
Comfort with multiple kinds and sources of data, both structured and unstructured
Fantastic presentation and storytelling skills
Proven experience managing a team, negotiating different situations, skillsets, and personalities

Job Responsibility

Leads a team of diverse individuals to deliver to a client’s business
Provide strategy communications and planning leadership on the client’s business across categories
Partner with the account heads and functional heads, push needle on Marketing Excellence and Digital Excellence
Demonstrates strong understanding of ecosystem, brand, category and consumer to derive insights
Infuse best in class practices and frameworks, both from domestic as well as international learnings
Communicate complex ideas/insights in a way that all understand and apply
Integrates relevant multimedia opportunities into campaign plans
Leading and orchestrating new business pitches
Leverage extended WPP ecosystem to build hard working solutions for client

What we offer

Competitive medical, group retirement plans, vision, and dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days
Access to global WPP Media & WPP networks
Employee resource groups
In-office events

Media Strategy Director

LERMA

Location:
United States , Dallas

Category:
Media

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
March 20, 2026

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