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LERMA Logo LERMA · Media

Media Strategy Director

United States, Dallas · Job Posted March 20, 2026
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Job Description

At LERMA/, paid media is more than a placement. It demands precision, cultural fluency, relevancy, and accountability. We’re looking for a Media Strategy Director to lead the development of integrated media plans that move audiences and drive measurable business impact. This role blends strategic rigor, operational excellence, and client leadership to ensure our work is thoughtful, scalable, and built to perform.

Job Responsibility

  • Lead media strategy, plan development, and budget allocation across integrated media ecosystem
  • Identify and size target audiences based on client briefs, cultural insight, and business goals
  • Facilitate media brief development and ensure clear translation of strategy to investment teams
  • Evaluate media vehicles and channel composition to maximize reach, efficiency, and impact
  • Oversee client setup, billing coordination, and administrative processes to ensure operational integrity
  • Present recommendations to account teams and senior clients with confidence and clarity
  • Build strong, trusted relationships with key client stakeholders
  • Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience plans
  • Create detailed media measurement frameworks aligned to business outcomes in collaboration with data & analytics
  • Ensure work is executed thoroughly and precisely, following established procedures
  • Direct and develop the growth of media strategists and supervisors and mentor associate directors
  • Provide performance feedback and contribute to team growth and training
  • Serve as a senior resource for complex problem-solving and cross-functional collaboration

Requirements

  • 8–10+ years of experience in media strategy or planning
  • 3+ years of progressive management experience
  • Strong quantitative and analytical skills (advanced Excel proficiency required)
  • High attention to detail and operational discipline
  • Comfort leading strategic conversations and taking a point of view with clients
  • Ability to independently prioritize across multiple workstreams
  • Professional presence in all internal and external communications
  • A self-starter mindset with a collaborative spirit
  • Resourcefulness in troubleshooting and navigating complexity

What we offer

  • Competitive salary based on experience
  • Paid company holidays and vacation earned per year
  • Paid sick leave
  • Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance
  • 401k and annual profit-sharing retirement plans
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