Media Strategy and Planning Lead Job at Meta (Menlo Park)

Media Strategy and Planning Manager

Meta’s Global Media Organization is seeking a Media Strategy and Planning Manage...

Location

United States , Menlo Park

Salary:

152000.00 - 213000.00 USD / Year

New

Senior Manager, Media Planning and Analytics, Asia Pacific, excluding China (APEC)

The Senior Manager, Media Planning and Analytics, APEC, will lead the developmen...

Location

Singapore , Singapore

Salary:

Not provided

Marriott Bonvoy

Expiration Date

Until further notice

Requirements

8–12 years of Asia Pacific media planning and analytics experience, developed through roles in established in‑house media teams, or client‑facing agency positions managing large international accounts
A strategic, agile thinker with strong integrated media planning and buying expertise
Proven experience delivering both regional and local market campaigns across key Asia Pacific markets
Extensive knowledge of digital media platforms, strategies, and placement approaches
Demonstrated capability in interpreting media data and communicating insights through clear reporting
Ability to review and optimize media‑related processes to drive efficiencies and maximize return on investment
Strong organizational skills, with the competency to manage multiple projects independently and effectively
Experience collaborating with cross‑functional teams to support and deliver against specific business priorities
Proven track record in leading complex projects and initiatives from conception through to successful execution
A strategic problem solver with the ability to think creatively while meeting speed‑to‑market requirements

Job Responsibility

Collaborate with stakeholders across Marriott’s Commercial Services teams to create and lead integrated media strategies
Develop and refine measurement frameworks and media planning cadence to evolve and strengthen media performance
Drive new initiatives, including media innovation, competitor insights and industry and vendor updates
Partner closely with the Marriott’s global teams to share insights, ideas, and best practices across the network
Lead the analysis of media campaigns to identify trends, insights, and opportunities that demonstrate media and business performance
Develop and evolve media measurement frameworks, KPIs, and reporting standards to ensure consistent evaluation across markets
Translate complex media data into clear, concise insights and recommendations that support media optimization and investment decisions
Collaborate with regional and local market teams to support campaign planning, performance reviews, and post‑campaign analysis
Drive continuous improvement through media innovation, competitor analysis, and industry and vendor insights
Present performance insights, learnings, and recommendations to senior stakeholders, enabling informed decision‑making and alignment with business priorities

Fulltime

Marketing Advisor - Media Planning and Performance

Being part of Air Canada is to become part of an iconic Canadian symbol, recentl...

Location

Canada , Toronto

Salary:

Not provided

Air Canada

Expiration Date

Until further notice

Requirements

Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field
3–5 years of experience in digital paid media with hands on experience across search, social, and programmatic channels
Practical experience with platforms such as Google Ads, Meta, DV360, Campaign Manager, and associated analytics tools
Experience within the travel industry or banking (specifically credit card acquisition) considered a strong asset
Knowledge of the principles of advertising, marketing and media
Knowledge of all aspects of digital paid media as it pertains to display, social & search
Digital media buying experience is essential
Possesses a data-driven mind-set to support effective decision making and for proving success, with a strong ability to use and interpret data to identify insights and opportunities
Experience leveraging both internal and third party data sources to assess media effectiveness
Proficiency with media tools

Job Responsibility

Lead the activation, and optimization of paid digital media campaigns across search, social, and programmatic platforms (e.g., Google, Meta, LinkedIn, DV360)
Own end to end campaign setup, including targeting, bidding strategies, ad placements, tracking, tagging, and conversion measurement across all channels
Maintain financial control over media budgets, ensuring spend is optimized and paced appropriately across search, social, and programmatic investments
Monitor in flight performance against KPIs, identifying optimization opportunities and performance risks across channels
Optimize bids, budgets, audiences, placements, and creative rotation using data driven insights
Partner with Marketing Communications and Creative teams to recommend and execute cross channel testing opportunities, including audience, creative, and messaging tests
Conduct A/B testing to refine performance across SEM, social, and programmatic media
Analyze campaign performance by combining paid media data with internal data sources (e.g., bookings, revenue, site behavior) to generate actionable insights
Deliver regular performance reporting highlighting trends, learnings, and opportunities for improvement across channels
Contribute to the improvement of media execution, optimization, and reporting processes in collaboration with the Manager, Paid Digital Media

What we offer

Diversity and Inclusion initiatives
Equal opportunity employer
Accessible and rewarding work environment

Fulltime

Global Panel Acquisition & Media Strategy Lead

We’re looking for a senior leader to shape Kantar’s global respondent acquisitio...

Location

United States , Chicago

Salary:

125000.00 - 170000.00 USD / Year

Kantar

Expiration Date

Until further notice

Requirements

15+ years of senior leadership experience in acquisition, performance marketing, or media strategy
Proven ownership of large, complex global media and acquisition portfolios
Expertise in data-driven optimization and analytics
Experience leading ad-tech transformation and vendor management at scale
Ability to influence senior leaders globally and lead through transformation

Job Responsibility

Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels
Translate commercial demand, sample supply needs, and long-term growth objectives into a coherent acquisition framework
Lead the transition from single-panel execution to cross-panel, portfolio-level optimization, ensuring consistency, scale, and sustainability
Ensure acquisition strategies build trust, deliver great respondent experience, and support long-term health
Govern multi-million-dollar global acquisition budgets, including planning, forecasting, and capital allocation
Establish and enforce enterprise-level performance metrics and optimization goals (e.g., CPA/CPI, conversion, quality thresholds, LTV)
Drive disciplined, data-led investment decisions across markets and brands
Provide clear, executive-level reporting and recommendations to senior leadership and finance partners
Set the global standard for acquisition measurement, analytics, and performance management
Oversee the development of acquisition dashboards, KPIs, and decision frameworks

What we offer

Medical plans with comprehensive, affordable coverage for a range of health services
Health Savings Account/FSA
Dental, Vision and benefits to cover unique healthcare needs
Wellness Program
401k with matching
Tuition Reimbursement
Commuter benefits
Unlimited PTO

Fulltime

Director, Integrated Media Strategy & Planning

Location

United States , New York

Salary:

130000.00 - 180000.00 USD / Year

BASIC/DEPT®

Expiration Date

Until further notice

Requirements

8-11 years of experience in omni-channel media strategy and planning, with at least 4 years specifically focused on Integrated Marketing Communications (IMC)
A proven track record of winning new business and successfully retaining and growing high-value client relationships
Expertise in utilizing a wide array of research and measurement tools (ComScore, MRI, GWI, Kantar, Pathmatics, etc.) to drive strategy
Experience working within or leading Integrated Agency Teams (IAT) for large-scale, global accounts
Exceptional leadership instincts with the ability to inspire followership and manage senior-level client expectations
Deep knowledge of how media intersects with Content, Commerce, and Technology to create seamless digital experiences
Strong financial acumen and experience managing large-scale media budgets and agency resource planning

Job Responsibility

Lead the expansion of the Integrated Planning and Strategy practice, refining best-in-class processes across both B2B and B2C verticals
Direct full-funnel, data-driven media strategies for nationally and internationally recognized brands, ensuring every plan moves 'hearts and minds'
Partner with Business Development to spearhead new business pitches and identify proactive growth opportunities within the existing client portfolio
Navigate and lead in complex, multi-agency (IAT) environments, ensuring DEPT®'s strategic vision is integrated across all partner workstreams
Champion the use of advanced media research tools and data science to drive innovation in audience profiling and channel mix strategy
Oversee the quality and consistency of strategic output across multiple account teams, ensuring a high bar for creativity and rigor
Mentor and lead a team of Associate Directors and Managers, fostering a culture of 'relentless curiosity' and high-performance collaboration

What we offer

Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave

Fulltime

Media Strategy Lead

Reporting to the Sr. Media Strategy Lead at General Motors, the Media Strategy L...

Location

Canada , Markham

Salary:

76100.00 - 114300.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Bachelor's degree with 3+ years of experience with a preference for media experience and managing one-to-one targeted campaigns
Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes
Experience working with media agencies
Excellent project management and analytical skills
Strong understanding of digital creative, media, and measurement practices
Excellent written and verbal communication skills
Verbal & written French fluency is a plus
Automotive brand experience is a plus

Job Responsibility

Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
Deliver on the strategic vision and plan for individual nameplates and own the media planning process at a regional level across the country
Work closely with the Media agency of record and media operations processes across all regions
Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns
Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok)
Ensure allotted media budget/investments and media mix is reflective of regional objectives
Integrate regional media strategy with national strategy ensuring full funnel alignment
Meet with media partners and evaluate offerings for brand/regional fit
Work in consultation with Marketing Applied Science and Performance teams in the development of reports, media mix models, identify and drive media KPIs across all channels and optimization plans
Monitor and analyze key performance metrics

What we offer

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
Healthcare, dental and vision benefits including health care spending account and wellness incentive
Life insurance plans to cover you and your family
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
GM Vehicle Purchase Plan for you, your family, and friends

Fulltime

Director, Media Strategy & Planning

The Media Director is a senior strategic leader responsible for defining and exe...

Location

United States , Bellevue

Salary:

151000.00 - 204200.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

12+ years Media management experience within consumer/B2B products or retail industry (experience in media planning at an advertising agency highly recommended)
Strong experience in digital planning and activation across multiple platforms and disciplines
Ability to deliver clear, compelling strategies and performance updates
Ability to translate numbers and data into actionable plans explaining decision making through data
Established history of positive results and strong partnership managing an agency
Able to guide team on when and how to leverage 1,000+ data inputs (audience consumption, various media performance reports – matched metrics v. incrementality v. MMM channel ROI/CPIAs v. Brand Lift Studies, competitive intelligence, marketplace dynamics, macroeconomic trends, business performance & opportunities, local market share, etc) that drive media recommendations and optimizations
Experience with Marketing Mix Models and Attribution Models, and how Media decisions can deliver on business and marketing needs
Success building a team with clear roles and responsibilities, supporting and coaching them in their respective areas
Lead multiple work streams and teams simultaneously in a fun, fast paced environment
Bachelor’s Degree in Business, Marketing, Communications or related field

Job Responsibility

Define and lead full-funnel paid media strategy, understanding evolving consumer trends and translating business and growth objectives into scalable plans and measurable outcomes
Steward T-Mobile’s $1B+ paid media investment with strong financial discipline, utilizing MMM and advanced data sets to drive continuous improvement in efficiency, performance, and Return on Investment
Determine channel roles, investment strategies, and optimization approaches that balance upper-funnel brand building with lower-funnel performance outcomes in support of enterprise growth objectives
Establish the integrated media strategy across brand, postpaid, and broadband businesses
Decide how media investments are allocated, reallocated, and optimized across channels, campaigns, and initiatives based on performance, market dynamics, and business priorities
Evaluate and raise material investment shifts, performance risk, or strategic changes to executive leadership with data-backed recommendations
Serve as a senior thought leader on performance marketing trends, platform innovation, privacy-safe measurement, and emerging media opportunities
Work upstream with Marketing, Analytics, Finance, Operations, and agency partners to ensure media strategies are tightly aligned with enterprise priorities
Lead, mentor, and scale a high-performing media organization, fostering accountability, growth, and excellence rooted in T-Mobile’s Values in Action
Develop and activate innovative, creative paid media solutions aligned with evolving consumer consumption habits, emerging platforms, and cultural trends

What we offer

medical insurance
dental insurance
vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off
up to 12 paid holidays
paid parental and family leave

Fulltime

Manager, Media Strategy & Planning

The Manager, Media Strategy & Planning plays a critical role in translating busi...

Location

United States , New York City; Chevy Chase

Salary:

109675.00 - 172200.00 USD / Year

Geico

Expiration Date

Until further notice

Requirements

4 Year Degree Preferred
8 years of media experience
Media agency experience is a must
Client experience is a plus
Exposure and direct, hands-on experience managing large brands with sports media experience highly preferred
Ability to lead cross-functional teams and deliver results
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
ability to lead presentations with executives
Ability to solve problems both independently and as part of a team through a structured approach

Job Responsibility

Strategic Business Partner: Build and maintain trust with the line of business Go To Market teams through partnership and collaboration
Media Strategy & Execution: Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search
Proactive Brand Advocacy + Thought Leadership: Provide thought leadership on marketplace trends and recommend investment opportunities to innovate and experiment
Measurement + Optimization: Partner with internal and external media analytics teams to measure impact of ongoing campaigns and continuously optimize
Agency Management: Lead the paid media planning process, directing the media AOR to develop and execute national and local media buys
Budget Management: Manage national and local media budgets with key marketing operations and finance stakeholders

What we offer

Comprehensive Total Rewards program
Financial benefits including market-competitive compensation
a 401K savings plan vested from day one that offers a 6% match
performance and recognition-based incentives
and tuition assistance
Access to additional benefits like mental healthcare as well as fertility and adoption assistance
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

Fulltime

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Media Strategy and Planning Lead

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