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Media Strategist

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Backbone Media

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Location:
United States , Carbondale, Denver

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Category:
-

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Contract Type:
Not provided

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Salary:

60000.00 - 70000.00 USD / Year
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Job Description:

The Media Strategist owns the full media strategy cycle: planning, execution, and analysis for a portfolio of assigned accounts. You’ll be the strategic lead for clients, the connective tissue between client goals and Backbone’s channel specialists in search, social, and programmatic. For larger accounts, you’ll contribute your strategic thinking as part of a team led by a Senior Strategist or Director.

Job Responsibility:

  • Own integrated media strategy for assigned accounts managing budgets of hundreds of thousands of dollars annually
  • Develop, present, and execute media plans across paid social, paid search, and programmatic channels
  • Serve as the day-to-day client lead, managing relationships, communications, timelines, and budgets
  • Translate client goals into channel-level strategic direction for Backbone’s search, social, and programmatic teams
  • Oversee holistic account and channel performance, guiding teams on tactical next steps to achieve overarching account objectives
  • Analyze campaign performance and recommend tactical changes to maximize results
  • Manage buy stewardship and maintain accurate, up-to-date media plans
  • Contribute strategic thinking on larger client teams under the guidance of a Senior Strategist or Director
  • Informally mentor junior team members on strategy and implementation

Requirements:

  • Bachelor’s degree
  • 2 to 5 years of professional experience in paid media strategy or planning
  • Experience developing, implementing, and measuring paid media plans across a full yearly cycle
  • Hands-on experience in platforms like Google Ads, Meta Ads Manager, TikTok Ads Manager, The Trade Desk, Feedonomics, Google Analytics, or similar
  • Understanding of how paid social, search, and programmatic channels work together and how to brief specialists effectively
  • Sharp analytical mindset, with the ability to evaluate performance and optimize budget allocation accordingly
  • Strong written and verbal communication with clients, vendors, and internal teams
  • Detail-oriented with strong project management and time management habits
  • Proficient in Microsoft Office, especially Excel and PowerPoint

Nice to have:

  • Familiarity with traditional media channels (OOH, print, TV)
  • A pulse on paid media best practices, trends, and industry happenings
  • Experience with Amazon Marketing Services or Amazon DSP
  • Basic understanding of SEO, PR, community management, or affiliate marketing
  • A genuine passion for the outdoors and the brands that serve that community
  • A sense of humor
What we offer:

health, dental, vision, and 401K

Additional Information:

Job Posted:
April 16, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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