Media Strategist

• Own integrated media strategy for assigned accounts managing budgets of hundreds of thousands of dollars annually
• Develop, present, and execute media plans across paid social, paid search, and programmatic channels
• Serve as the day-to-day client lead, managing relationships, communications, timelines, and budgets
• Translate client goals into channel-level strategic direction for Backbone’s search, social, and programmatic teams
• Oversee holistic account and channel performance, guiding teams on tactical next steps to achieve overarching account objectives
• Analyze campaign performance and recommend tactical changes to maximize results
• Manage buy stewardship and maintain accurate, up-to-date media plans
• Contribute strategic thinking on larger client teams under the guidance of a Senior Strategist or Director
• Informally mentor junior team members on strategy and implementation

• Bachelor’s degree
• 2 to 5 years of professional experience in paid media strategy or planning
• Experience developing, implementing, and measuring paid media plans across a full yearly cycle
• Hands-on experience in platforms like Google Ads, Meta Ads Manager, TikTok Ads Manager, The Trade Desk, Feedonomics, Google Analytics, or similar
• Understanding of how paid social, search, and programmatic channels work together and how to brief specialists effectively
• Sharp analytical mindset, with the ability to evaluate performance and optimize budget allocation accordingly
• Strong written and verbal communication with clients, vendors, and internal teams
• Detail-oriented with strong project management and time management habits
• Proficient in Microsoft Office, especially Excel and PowerPoint

• Familiarity with traditional media channels (OOH, print, TV)
• A pulse on paid media best practices, trends, and industry happenings
• Experience with Amazon Marketing Services or Amazon DSP
• Basic understanding of SEO, PR, community management, or affiliate marketing
• A genuine passion for the outdoors and the brands that serve that community
• A sense of humor

health, dental, vision, and 401K