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Media Strategist

United States, El Segundo 70400.00 USD / Year · Job Posted February 17, 2026
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Job Description

The Strategist actively contributes to the strategic development, creation, execution and stewardship of client campaigns and associated deliverables on the Genesis In-Market Digital Performance Strategy & Investment team. They specialize in digital media planning development, campaign execution and administration, as well as strategic measurement insights / performance analysis.

Job Responsibility

  • Create and maintain strategic client digital media plans
  • Develop an intimate knowledge of the client’s brand and product details, KPIs, etc.
  • Utilize a variety of research and planning tools to develop strategic planning insights, competitive analysis, and reporting
  • Support the maintenance of media plans with a lens on improving performance
  • Participate in collaborative team brainstorms for strategic planning initiatives
  • Support team in creating media-specific documentation
  • Develop strategic POVs and recommendations pertaining to strategies, technologies and/or vendors
  • Leverage execution and campaign management tools to ensure campaigns are on track
  • Ensure creative and trafficking deadlines are met for timely launches
  • Support the team in analyzing proposals and partner negotiations
  • Help to set up 3rd party ad server/tracker system
  • Create campaign post-launch information such as screenshots, links and placement information
  • Enter data in Prisma campaign management platform
  • Work closely with Analytics team to ensure accuracy of monthly performance reports and contribute to post-campaign analysis
  • Manage workflow and ensure process and procedures are followed
  • Work closely with and learn from Social, Search, Analytics, Ad Operations and Brand / Lifestyle teams
  • Collaborate with multiple groups internally at the agency, partner agencies, and external partners
  • Support day-to-day communication with key partners
  • Contribute to an open and supportive working environment
  • Steward all aspects of planning and execution of campaigns
  • Develop tactical components of client media campaigns
  • Ensure that deadlines are met
  • Manage accurate monthly budgets
  • Maintain proper documentation
  • Focus on details, ensuring the highest degree of accuracy
  • Drive projects from start to finish
  • Provide oversight of Assistant Media Planner
  • Be proactive: Show interest in constantly learning and growing as a media professional
  • Represent Canvas Worldwide professionally with clients and industry

Requirements

  • Bachelor’s degree, concentration in business, marketing or advertising preferred
  • 1 – 2 years of experience in Media Strategy or Planning and / or Media Investment, with a focus on digital channels
  • agency experience preferred
  • High level proficiency with Microsoft Office Suite products (Excel, Word, PowerPoint)
  • Knowledge of research tools (comScore, Kantar, Nielsen, etc.) and ability to analyze data
  • Competency with digital activation and reporting platforms (Prisma, Campaign Manager 360/DoubleClick Campaign Manager, DoubleVerify, etc.)
  • Excellent written and verbal communication skills
  • Strong presentation skills
  • Superior time management skills and ability to follow through
  • Superb organizational and analytical skills
  • Strong problem solving, critical thinking resourcefulness & creative thinking skills
  • Proven experience driving projects and campaigns from start to finish
  • Eagerness to learn
  • A team player

What we offer

  • Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage
  • 401(k) matching
  • Up to 14 holidays per year
  • A “Do Good Day”
  • Unlimited PTO
  • Employee social and wellness events
  • A DEI Council
  • Auto purchase rebate program
  • Monthly wellness allowance
  • In-office amenities such as fresh kombucha and an in-house barista
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