Media Specialist Jobs

Overdrive Interactive

Location:
United States, Boston

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking a Paid Media Specialist with a strong focus on YouTube Ads to lead the planning, execution, and optimization of video-first performance marketing campaigns. While the primary responsibility will be YouTube campaign strategy and management, this role will also support paid efforts across Google Ads (Search and Display), LinkedIn Ads, and other digital platforms. This is an exciting opportunity for a data-driven marketer who is passionate about video content, performance marketing, and the evolving landscape of YouTube advertising. You will collaborate closely with our strategy, content, and analytics teams to drive exceptional results for our clients, leveraging YouTube’s unique targeting and creative potential.

Job Responsibility:

Own the end-to-end management of YouTube Ads campaigns, from planning and creative input to execution and optimization
Develop audience strategies using YouTube-specific targeting options, including affinity, in-market, custom intent, and remarketing audiences
Partner with content and creative teams to brief and refine video ad creatives that drive engagement and conversion
Analyze video performance metrics (e.g., view-through rate, watch time, earned actions, CPV) and implement data-backed improvements
Stay ahead of YouTube platform updates, ad formats (skippable, non-skippable, bumper), and best practices to maintain cutting-edge strategy
Support Google Ads campaigns across Search, Display, and Remarketing, aligning strategy with broader YouTube-led initiatives
Conduct keyword research, implement bidding strategies, and A/B test copy and landing pages to optimize Google performance
Integrate YouTube and Google Ads efforts into a cohesive performance strategy
Contribute to paid campaigns across platforms like LinkedIn Ads (especially for B2B clients) and Meta when appropriate
Develop targeting and creative strategies to extend reach and support the video-first approach initiated on YouTube
Leverage YouTube Analytics, Google Analytics, Google Ads, Looker Studio, and LinkedIn Campaign Manager to measure and report on performance
Provide clear and actionable insights based on video engagement, conversion data, and platform-specific KPIs
Translate campaign data into concise reports and optimization plans for both internal and client-facing use
Work closely with internal teams to ensure that YouTube campaigns are integrated with strategy, messaging, and creative efforts
Advocate for the strategic use of video across platforms, championing YouTube as a performance driver
Monitor industry trends and competitive insights to inform campaign decisions and uncover new growth opportunities
Serve as the go-to expert for clients regarding their YouTube campaign performance and strategy
Present performance summaries, insights, and next-step recommendations in client meetings
Proactively suggest testing ideas and scaling opportunities to improve video campaign ROI

Requirements:

2+ years of experience managing YouTube Ads campaigns with a focus on performance and ROI
Proven success with video marketing strategies that drive measurable business outcomes
Strong background in Google Ads (Search, Display, Remarketing) to support video-first campaigns
Experience with other paid platforms (LinkedIn, Meta) is a plus
Familiarity with clients in tech, e-commerce, or health & wellness industries is preferred
Proficiency in YouTube Ads, Google Ads, Google Analytics, Looker Studio, and Google Tag Manager
Strong grasp of video KPIs, bidding strategies, audience segmentation, and creative optimization for YouTube
Ability to collaborate with creative teams to shape and refine effective video assets
Analytical mindset with the ability to draw meaningful insights from performance data
Excellent communication skills, with the ability to explain performance data and strategic recommendations clearly
A self-starter attitude with a desire to stay on the cutting edge of digital video advertising
Strong multitasking and project management capabilities in a fast-paced agency environment

Nice to have:

Experience with other paid platforms (LinkedIn, Meta)
Familiarity with clients in tech, e-commerce, or health & wellness industries

What we offer:

competitive compensation package
health and retirement benefits
dynamic, collaborative work environment

Additional Information:

Job Posted:
December 11, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Media Specialist