Media Sciences Business Analysis-Vice President

Media Sciences team is responsible for optimizing client interactions and spend through - improved attribution; generating audience insights; measuring and tracking contribution of different channels and acquisitions campaigns; experimenting design for different marketing strategies; & developing dashboards for senior leadership. This role entails contributions to the following areas - Marketing Analytics – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget; Event ROI Analytics – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events; Social & Web Analytics – Understand engagement of Existing & prospect Citi client across Citi pages and social media partners, optimize for banners/offers placement across digital real estate for best returns in terms of client acquisition & engagement; Business critical Dashboards: self-explanatory and detailed dashboards to review the ongoing marketing efforts and drive real time insights for future actions