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Media Planning Supervisor is a strategic lead responsible for guiding the development, execution, and optimization of multichannel media plans for key agency clients. This role combines strategic thinking, leadership, cross functional collaboration, and deep channel expertise across digital, social, traditional, and emerging platforms. The Supervisor leads day to day media planning, manages a team of planners/buyers, and serves as a primary client contact for media strategy and performance. Looking for someone that is strategic and write a media plan and strategy, but also hands on.
Job Responsibility:
Develop integrated media strategies aligned with client objectives, audience insights, competitive activity, and marketplace trends
Create multichannel media plans spanning digital (programmatic, paid social, display, video, paid search), traditional (TV, radio, OOH, print), and emerging channels
Oversee communication frameworks, channel roles, and budget allocation recommendations
Ensure plans are data driven and grounded in research tools such as MRI-Simmons, Comscore, Kantar, Google Analytics, etc
Serve as a primary media point of contact for clients
Present strategies, media plans, reporting, and optimization recommendations with clarity and confidence
Proactively identify opportunities to grow client business through new channels, tests, and innovations
Build strong client relationships and provide strategic counsel around media and consumer behavior
Supervise, mentor, and train a team of Assistant Planners and Media Planners
Delegate tasks effectively and ensure flawless execution of all media deliverables
Conduct performance reviews, provide ongoing coaching, and support team career development
Foster a collaborative and positive team environment
Oversee the implementation of media plans, ensuring accuracy across RFPs, IOs, trafficking, tagging, QA, pacing, and optimizations
Collaborate with internal buying teams, digital specialists, analytics, and creative teams
Ensure campaigns launch on time and deliver against KPIs
Analyze performance to develop actionable optimization recommendations
Lead the development of clear, insightful reporting dashboards and recap presentations
Translate data into strategic insights that inform future planning
Monitor campaign pacing, delivery, and performance throughout the campaign lifecycle
Stay current on media trends, emerging technologies, and competitive activity
Oversee budgets, billing, and financial reconciliation with accuracy and accountability
Ensure compliance with agency processes and financial controls
Forecast spending and track campaign budget flow
Requirements:
5–7+ years of media planning experience, preferably within an advertising agency
Strong understanding of digital media platforms, tools, and metrics (social, programmatic, search, video, etc.)
Experience with traditional channels a strong plus
Proficiency with media research and planning tools (MRI-Simmons, Kantar, Comscore, Google Ads Manager, Meta Ads Manager, Prisma, etc.)
Excellent client facing communication, presentation, and storytelling skills
Strong leadership ability and experience managing entry level team members
Highly organized, detail oriented, and capable of managing multiple projects simultaneously
Strong analytical skills and comfort with performance data
Bachelor’s degree in Advertising, Marketing, Communications, or related field (preferred)