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Media Planning Manager at Colombia-Based Telecom Brand. Lead acquisition and branding campaigns across LATAM! As a Media Planning Manager, you will be instrumental in shaping and executing impactful acquisition and branding campaigns across key digital platforms. You will leverage your strategic expertise and hands-on capabilities to drive measurable customer acquisition results throughout the Latin American market. This role requires close collaboration with cross-functional teams in both India and Colombia, fostering a unified approach to marketing success.
Job Responsibility:
Design and execute annual and quarterly paid media strategies focused on customer acquisition
Allocate budgets across Meta, TikTok, Google Ads, Programmatic, and Display based on audience insights and performance targets
Develop media forecasts, acquisition volume targets, and channel-wise budget distribution
Oversee end-to-end campaign operations, including trafficking, QA, tracking, and optimization
Analyze campaign data to identify optimization opportunities in targeting, bidding, and creative performance
Lead and mentor a team of three Traffickers and one Paid Media Analyst
Manage agency and vendor relationships, contracts, and billing cycles
Requirements:
Bachelor’s or Master’s degree in Marketing, Business, or Communications
12-15 years of progressive experience in paid media planning and campaign management
Proven expertise in Meta Ads Manager, TikTok Ads, Google Ads, and Programmatic platforms
Strong knowledge of conversion tracking, audience segmentation, attribution, and analytics (GA4, CM360, Tag Manager)
Demonstrated success managing USD 1 million + annual media budgets across multiple markets
Experience with telecom, app-based, or subscription-driven performance campaigns
Excellent communication and stakeholder-management skills
Working knowledge of Spanish (fluency preferred) to coordinate with LATAM teams and agencies
Experience running localized campaigns for LATAM markets
Sensitivity to cultural nuances and ad messaging for Spanish-speaking audiences