Media Planning Manager, Global (Reality Labs) Wearables + Metaverse

We are seeking a highly skilled and experienced Media Planning Manager to join Meta’s GlobalReality Labs team. The team is responsible for media strategy, planning and execution stewardship. This role will be responsible for development of integrated media channel plans and will partner with Insights & Analytics, Decision Science, Creative, Retail, and Partnerships teams, to devise and execute campaigns that ultimately get more people to buy our new Wearables and Metaverse products through effective and innovative media strategies and plans. You will leverage demonstrated experience in paid media, media measurement and analytics, audience insights, digital / social platforms, and marketplace trends to develop and implement effective, forward-thinking media strategies within integrated go-to-market plans. This role requires experience with thought leadership, cross-functional collaboration, and a proven capacity to drive flawless execution across tests and scaled programs with multiple channels and partners, to deliver measurable business impact. You will be expected to champion a data-first approach, utilizing analytics and programmatic platforms to refine targeting, execution, measurement and optimization. We are looking for someone who sees patterns that others don’t, who pushes for innovation, mobilizes teams and can orchestrate media to be as impactful as possible.